Hoffman York

AIM OF THE CAMPAIGN:

Wahl Grooming is looking for confident and personable guys to film a how-to video of them trimming their beards on camera. We are looking for men to create a how-to video for one of the below styles:

Full Beard
Tight Beard
Lumberjack Beard
Short Boxed Beard
Olde English Beard
Chevron Mustache
Crusader Beard
Full Goatee with Mustache
Hollywoodian Beard
Door Knocker Beard

Or respond to this brief with your own style in mind. The above styles are described in detail on the wahlusa.com website. Influencer must be comfortable shaping and trimming the beard while walking through the steps. Influencer must utilize a cameraperson to help film the video.

WEBSITE URL:

Please consult this site for more information on the above styles: https://wahlusa.com/beard-mustache-trimming/how-to/beard-styles

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)

Open to all “types” but Influencer must have facial hair and must be confident and comfortable cutting his own hair on camera.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?

Influencer is required to film himself creating a how-to video for a specific facial hair style. Influencer must use a Wahl trimmer to shape/trim his own facial hair. Influencer will start video by introducing himself, explaining the cut he will be doing, the tools he will be using and discuss and show the steps to obtain that style during the cutting process.

Influencer will work with the Wahl team to determine type of cut as well as the exact steps to show and discuss on camera.

Influencer will provide all raw-footage/assets to agency. Agency to handle all post-production editing, graphics and music.

Influencer is required to take a still photo before and after the video.

Before and after images should be focused on facial hair and be shot from chest-up.

Photos should be high-resolution and can be taken using video camera or through a separate device.

Influencer will post final how-to video to social channels and tag @wahlgrooming.

Final video will be provided by agency once post-production edits, graphics and music are added.

Influencer will provide universal rights to all content.

WHAT LOOK/FEEL/STYLE OF ASSET ARE YOU WANTING?

Video should be informative but conversational. Video style and quality will be similar to below videos:

Braun Video: https://www.youtube.com/watch?v=To9LRbpqJUo
Remington Video: https://www.youtube.com/watch?v=FmRyZrlKI6Q

Please watch the above videos to get a sense of what is required for this campaign.

Influencer is not required to talk while trimming facial hair. Talking should be done at beginning when influencer introduces himself, as he sets up each step in process and to conclude the video. Influencer will ensure that audio quality is good and influencer can be heard and understood.

Influencer should avoid wearing or showing any items with brand logos and trademarks.

Filming location should be clean, quiet and void of echo and reverberation. Natural sunlight preferred, but secondary light sources are fine for best quality.

VIDEOGRAPHY SPECIFICS

Try to maintain 3 different camera lengths at different stages of the video (ex. 3 ft., 2 ft. 1 ft.). No zooming required.

Examples:

3 ft length -- Introduction

2 ft length – Talking through the next step in the facial hair trim and trimming facial hair during each step

1 ft length – Close up video of beard trimmer cutting at a certain point within each step

*Cameraperson should be cognizant of mirror reflection, lighting stands and additional cameras when shooting so as not to capture those pieces of equipment in video.

WHAT ASSETS ARE REQUIRED?

Raw video footage from how-to video.

Still shot(s) of influencer before, during and after trim.

Include shots of influencer holding up trimmer

In-feed posts of final, edited video.

Influencer will provide universal rights to all content.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)

YouTube and Instagram

DESCRIBE THE COMPENSATION IN DETAIL:

Negotiable

AIM OF THE CAMPAIGN:

Wahl Grooming is looking for confident and personable guys to film a how-to video of them cutting their own hair on camera. We are looking for men to create a how-to video for one of the below styles:

The Fade Cut
The Easy Cut
The Textured Cut
The Business Cut
The Brush Cut
The Tousled Cut
The Side Part
The High & Tight
The Buzz Cut
The Peaked Cut
The Close Cut
The Undercut

Or respond to this brief with your own style in mind. Influencer must be comfortable cutting their own hair with a clipper while walking through the steps. Influencer must utilize a cameraperson to help film the video.

WEBSITE URL:

https://wahlusa.com/haircutting/how-to/mens-haircuts

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)

Open to all “types”, but Influencer must be confident and comfortable cutting his own hair on camera.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?

Influencer is required to film himself creating a how-to video for a specific haircut style. Influencer must use Wahl clipper to cut his own hair. Influencer will start video by introducing himself, explaining the cut he will be doing, the tools he will be using and then discuss and show the steps to obtain that cut during the process.

Influencer will work with the Wahl team to determine type of cut as well as the exact steps to show and discuss on camera.

Influencer will provide all raw-footage/assets to agency. Agency to handle all post-production editing, graphics and music.

Influencer is required to take a still photo before and after the haircut. Before and after images should be focused on hairstyle and should be taken chest-up.

Photos should be high-resolution and can be taken using video camera or through a separate device.

Influencer will post final how-to video to social channels and tag @wahlgrooming.

Final video will be provided by agency once post-production edits, graphics and music are added.

Influencer will provide universal rights to all content.

WHAT LOOK/FEEL/STYLE OF ASSET ARE YOU WANTING?

Video should be informative but conversational. Video style and quality will be similar to below videos:

Braun Video : https://www.youtube.com/watch?v=To9LRbpqJUo

Remington Video : https://www.youtube.com/watch?v=FmRyZrlKI6Q

Influencer is not required to talk while cutting his hair. Talking should be done at beginning when influencer introduces themselves, as they set up each step in the process and to conclude the haircut. Influencer will ensure that audio quality is good and influencer can be heard and understood.

Influencer should avoid wearing or showing any items with brand logos and trademarks.

Filming location should be clean, quiet and void of echo and reverberation. Natural sunlight preferred, but secondary light sources are fine for best quality.

VIDEOGRAPHY SPECIFICS

Try to maintain 3 different camera lengths at different stages of the video (ex. 3 ft., 2 ft. 1 ft.). No zooming required.

Examples:

3 ft length -- Introduction

2 ft length – Talking through the next step in the haircut and cutting hair during each step

1 ft length – Close up video of clipper cutting at a certain point within each step

*Cameraperson should be cognizant of mirror reflection, lighting stands and additional cameras when shooting so as not to capture those pieces of equipment in video.

WHAT ASSETS ARE REQUIRED?

Raw video footage from how-to video.

Still shot(s) of influencer before, during and after haircut.

Include shots of influencer holding up clipper

In-feed posts of final, edited video.

Influencer will provide universal rights to all content.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)

YouTube and Instagram

DESCRIBE THE COMPENSATION IN DETAIL:

Negotiable

DESCRIPTION OF THE PRODUCT:
The product we are highlighting is an Elite Pro Hair Clipper.

AIM OF THE CAMPAIGN:
Wahl’s “You Got This” campaign is about recognizing/celebrating guys as they tackle challenges to achieve their dreams. Whether that is launching a start-up, conquering a physical challenge, building something from scratch, or navigating a dangerous line of work.

WEBSITE URL:
www.wahlusa.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Open to all types

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Show and tell the story of how you are tackling a great challenge or challenges with the help of Wahl. The goal is to inspire our audience and seamlessly weave in our brand product – whether it’s showing how Wahl’s home hair clipping tools help you get ready to take on the day to face your challenge or otherwise Must tag @wahlgrooming and use campaign hashtag, #YouGotThis.

Important: Use of product will require you to use hair clipper to cut or touch-up your hair. Posts cannot be political and should not include profanity.

Instagram Creators

In-feed Video, 30 seconds or longer (1 Post): “Day-in-the-life” style video showcasing your story of how you are conquering a challenge. In the video, show use of product and hit how it helps you take on the day.

Stories w/ Swipe-up to Site (1 Post): Support how you are conquering a challenge with the help of Wahl. Include swipe-up feature to campaign landing page.

In-feed Photo, Giveaway Contest (2 Posts): Photo of you using product with caption speaking to how you are conquering a challenge and how this product helps you take on the day. Incentivize interaction with a giveaway of Wahl gear.

YouTube Creators

In-feed Video, 60 – 180-seconds (1): “Day-in-the-life” style video showcasing your story of how you are conquering a challenge. In video, show use of product and hit how it helps you take on the day.

In-feed Giveaway Contest Video, 30 seconds (1): Challenge subscribers to share how they are conquering their own challenges. Incentivize interaction with a giveaway of Wahl gear.

Stories (1 Post): Support how you are conquering a challenge with the help of Wahl. Include swipe-up feature to campaign landing page.

HOW MANY POSTS ARE REQUIRED?
3-4

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
•Instagram OR YouTube

•Added Value (to increase consideration): Blog, Facebook, Twitter, TikTok posts

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
•Documentary/day-in-the-life feel

•Inspiring, motivating, passionate, uplifting, confident, authentic, informative

•Showcases how influencer gets ready for day, talks about challenge they’re taking on

DESCRIBE THE COMPENSATION IN DETAIL:
Negotiable

DESCRIPTION OF THE PRODUCT:
The product we are highlighting is a 100-year anniversary box. It commemorates 100 years of Wahl innovation and includes a 100-year anniversary 18kt gold plated trimmer. The kit also includes a variety of popular products from our wet goods line, including beard softener, beard wash, a beard brush and more.

AIM OF THE CAMPAIGN:
Wahl’s “Make the World a Bearder Place” campaign is about recognizing/celebrating guys with beards who are making the world better. Whether that is through non-profit work, consistent volunteering, passion for social causes, a career or hobby focused on helping people or improving their quality of life or by simply entertaining people and making them smile.

WEBSITE URL:
www.wahlusa.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)

•Open to all types

•Must have a beard

•Must be active on Instagram or YouTube

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Show and tell the story of how you are making the world a better place. The goal is to highlight guys with beards who are doing good and seamlessly weave in our brand products – whether it’s showing how Wahl’s beard grooming tools and products help you get ready to take on the day or otherwise. Must tag @WahlGrooming and use campaign hashtag, #MakeTheWorldABearderPlace. Posts cannot be political and should not include profanity.

Instagram Creators:

•In-feed Video, 30 seconds or longer (1 Post): “Day-in-the-life” style video showcasing your story of how you are making the world better. In video, show use of product and hit how it helps you take on the day.

Stories w/ Swipe-up to Site (1 Post): Support how you are making the world a better place with the help of Wahl. Include swipe-up feature to campaign landing page.

In-feed Photo, Giveaway Contest (2 Posts): Photo of you using product with caption speaking to how you are making the world better and how this product helps you take on the day. Incentivize interaction with a giveaway of Wahl gear.

YouTube Creators:

In-feed Video, 60 – 180-seconds (1): “Day-in-the-life” style video showcasing your story of how you are making the world better. In video, show use of product and hit how it helps you take on the day.

In-feed Giveaway Contest Video, 30 seconds (1): Challenge subscribers to share how they are making the world better through video. Incentivize interaction with a giveaway of Wahl gear.

Stories (1 Post): Support how you are making the world a better place with the help of Wahl. Include swipe-up feature to campaign landing page.

HOW MANY POSTS ARE REQUIRED?
3-4

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
•Instagram or Youtube

•Added Value (to increase consideration): Blog, Facebook, Twitter, TikTok posts

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
•Documentary/day-in-the-life feel

•Inspiring, motivating, passionate, uplifting, confident, authentic, informative

•Showcases how influencer gets ready for day, talks about program/cause and their efforts

DESCRIBE THE COMPENSATION IN DETAIL:
Negotiable