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DESCRIPTION OF THE PRODUCT:
The product we are highlighting is a 100-year anniversary box. It commemorates 100 years of Wahl innovation and includes a 100-year anniversary 18kt gold plated trimmer. The kit also includes a variety of popular products from our wet goods line, including beard softener, beard wash, a beard brush and more.
AIM OF THE CAMPAIGN:
Wahl’s “Make the World a Bearder Place” campaign is about recognizing/celebrating guys with beards who are making the world better. Whether that is through non-profit work, consistent volunteering, passion for social causes, a career or hobby focused on helping people or improving their quality of life or by simply entertaining people and making them smile.
WEBSITE URL:
www.wahlusa.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
•Open to all types
•Must have a beard
•Must be active on Instagram or YouTube
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Show and tell the story of how you are making the world a better place. The goal is to highlight guys with beards who are doing good and seamlessly weave in our brand products – whether it’s showing how Wahl’s beard grooming tools and products help you get ready to take on the day or otherwise. Must tag @WahlGrooming and use campaign hashtag, #MakeTheWorldABearderPlace. Posts cannot be political and should not include profanity.
Instagram Creators:
•In-feed Video, 30 seconds or longer (1 Post): “Day-in-the-life” style video showcasing your story of how you are making the world better. In video, show use of product and hit how it helps you take on the day.
Stories w/ Swipe-up to Site (1 Post): Support how you are making the world a better place with the help of Wahl. Include swipe-up feature to campaign landing page.
In-feed Photo, Giveaway Contest (2 Posts): Photo of you using product with caption speaking to how you are making the world better and how this product helps you take on the day. Incentivize interaction with a giveaway of Wahl gear.
YouTube Creators:
In-feed Video, 60 – 180-seconds (1): “Day-in-the-life” style video showcasing your story of how you are making the world better. In video, show use of product and hit how it helps you take on the day.
In-feed Giveaway Contest Video, 30 seconds (1): Challenge subscribers to share how they are making the world better through video. Incentivize interaction with a giveaway of Wahl gear.
Stories (1 Post): Support how you are making the world a better place with the help of Wahl. Include swipe-up feature to campaign landing page.
HOW MANY POSTS ARE REQUIRED?
3-4
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
•Instagram or Youtube
•Added Value (to increase consideration): Blog, Facebook, Twitter, TikTok posts
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
•Documentary/day-in-the-life feel
•Inspiring, motivating, passionate, uplifting, confident, authentic, informative
•Showcases how influencer gets ready for day, talks about program/cause and their efforts
DESCRIBE THE COMPENSATION IN DETAIL:
Negotiable
