WearFirst Sportswear

WearFirst's Summer Kick-Off! Men's apparel for guys on the move.

Hey there!

WearFirst is a men's apparel company for the everyday guy. While we are not new to the market, we are new to our little piece of the internet. Our direct-to-consumer website launched just a short 3 years ago and has seen exponential growth over the last 2 years. We are eager to continue to connect with new customers and longtime WearFirst Fans as we gain more attention online. As a company, our goal is to continue to produce quality apparel at an affordable price that is still functional yet fashionable. As lovers of action sports and adventures in nature, we aim to please our outdoor community as well as the guy that finds himself in WearFirst shorts for every occasion!

Find us at: www.shopwearfirst.com

The Campaign: The goal of the Summer Kick-Off campaign is to increase brand awareness across social media and drive traffic to our website. Join us this summer as we find our way back to the adventures we love. We are here to build a community of like-minded individuals who have an appreciation for value, comfort, and the great outdoors!

The product: Casual, comfortable, and most importantly functional men's cargo shorts. WearFirst has reinvented the cargo short to be more sleek and stylish. No more baggy pockets or ballooned pant legs. WearFirst shorts are made to keep up with all of life's adventures, from the city to the trails. The product you will have to choose from include: Day Hiker, Sateen Cargo, Switchback, Stretch Textured, Camp Cargo, Hodad, All Day, and River.

Who we are looking for: Guys 18-45 located in the USA, who love all of life's adventures. It is important for us to show a range of activities from fishing to hiking to biking and so on. Our product is perfect for gameday, a backyard BBQ, or even a day wandering around your favorite city. If you are someone who loves to share their personal style as well as their everyday active lifestyle, we want to hear from you!

What you'll do for us: The Summer Kick-Off campaign will introduce the WearFirst brand to your followers as the summer staple they need to know about. You will post 2 stories once a week and 4 feed posts across the 4-week campaign, tagging @wearfirst #shopwearfirst. We are looking for content in IG stories that capture a review of the product, how you're wearing the item, and what you are doing. The feed posts should feel natural and highlight the activity you chose to wear the item to.

Examples: You wear the Day Hiker short for a hike on your favorite local trail. You wear the Switchback short for a day on the boardwalk. You wear the Sateen Cargo short to a BBQ with friends and family.

Where to post: Instagram will be the primary platform for this campaign. You can utilize both still and video assets in your feed posts. If you have a blog, please pitch your idea of how you would incorporate our items!

Look & Feel: Please keep the posts fun, informative, and family-friendly! Posts should feel natural with personality behind your approved captions!

Compensation: The product of your choosing will be provided at no cost to you. The 4-week campaign will be paid on a sliding scale from $300-500. Any additional content created will be considered on a case-by-case basis.

*Must be located in the USA

WearFirst Shorts - Wear our Shorts, Keep the Product and Get Paid for Photos

DESCRIPTION OF THE PRODUCT:
Shorts for a Spring 2020 campaign

AIM OF THE CAMPAIGN:
Work with you as a brand ambassador and building our content library.

WEBSITE URL:
http://www.shopwearfirst.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc):
Looking for an outdoors/active male lifestyle creator. You can be a casual guy, model, blogger, photographer, or amateur outdoors enthusiast. We want to work with you on creating high-quality and captivating images showing off our apparel. We'll be using these images on our social media, ads, and web.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Take 1-5 high-quality photos wearing our product (which you can keep!) and post once on your Instagram feed and story. Please see posted image as example.

You can use your creativity. Outdoor backgrounds are best. You can pair our shorts with non-branded tops, shoes, etc. We want the focus on the apparel and an outdoors active lifestyle, whether you're hanging out at the beach, hiking, biking, walking a trail, skating, etc. The sponsored post would be reviewing the product to your followers.

HOW MANY POSTS ARE REQUIRED?
1 post is required. Instagram is preferred and we'd pay you $25 for a sponsored post reviewing the shorts. Price could go up if you have a higher following and engagement rate.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram preferred for a sponsored post and story.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc):

We're looking for a fun, casual, and adventurous feel. We want images or post to keep in line with our brand mission: "We’re here to provide YOU with functional and quality apparel that fits your lifestyle. Our collections are created with a purpose in mind, so all you have to worry about is your NEXT ADVENTURE. We see your passion for the outdoors and adventure, and we raise you COMFORT. A WearFirst guy is unwaveringly committed to life ON THE MOVE, from the city to the trail. We’re here to serve the weekend warrior who is FIRED UP and ready to seek new experiences. We give you permission to take a break from your routine and GET OUTSIDE."

DESCRIBE THE COMPENSATION IN DETAIL:
For the best and high-quality photos, you'll be paid $25 per photo. If the photo is used in advertising or website, you'll receive $50-$75 for the photo. Additional compensation is possible depending on the number and quality of delivered and approved photos.