wearfirst
Hey there!
WearFirst is a men's apparel company for the everyday guy. While we are not new to the market, we are new to our little piece of the internet. Our direct-to-consumer website launched just a short 3 years ago and has seen exponential growth over the last 2 years. We are eager to continue to connect with new customers and longtime WearFirst Fans as we gain more attention online. As a company, our goal is to continue to produce quality apparel at an affordable price that is still functional yet fashionable. As lovers of action sports and adventures in nature, we aim to please our outdoor community as well as the guy that finds himself in WearFirst shorts for every occasion!
Find us at: www.shopwearfirst.com
The Campaign: The goal of the Summer Kick-Off campaign is to increase brand awareness across social media and drive traffic to our website. Join us this summer as we find our way back to the adventures we love. We are here to build a community of like-minded individuals who have an appreciation for value, comfort, and the great outdoors!
The product: Casual, comfortable, and most importantly functional men's cargo shorts. WearFirst has reinvented the cargo short to be more sleek and stylish. No more baggy pockets or ballooned pant legs. WearFirst shorts are made to keep up with all of life's adventures, from the city to the trails. The product you will have to choose from include: Day Hiker, Sateen Cargo, Switchback, Stretch Textured, Camp Cargo, Hodad, All Day, and River.
Who we are looking for: Guys 18-45 located in the USA, who love all of life's adventures. It is important for us to show a range of activities from fishing to hiking to biking and so on. Our product is perfect for gameday, a backyard BBQ, or even a day wandering around your favorite city. If you are someone who loves to share their personal style as well as their everyday active lifestyle, we want to hear from you!
What you'll do for us: The Summer Kick-Off campaign will introduce the WearFirst brand to your followers as the summer staple they need to know about. You will post 2 stories once a week and 4 feed posts across the 4-week campaign, tagging @wearfirst #shopwearfirst. We are looking for content in IG stories that capture a review of the product, how you're wearing the item, and what you are doing. The feed posts should feel natural and highlight the activity you chose to wear the item to.
Examples: You wear the Day Hiker short for a hike on your favorite local trail. You wear the Switchback short for a day on the boardwalk. You wear the Sateen Cargo short to a BBQ with friends and family.
Where to post: Instagram will be the primary platform for this campaign. You can utilize both still and video assets in your feed posts. If you have a blog, please pitch your idea of how you would incorporate our items!
Look & Feel: Please keep the posts fun, informative, and family-friendly! Posts should feel natural with personality behind your approved captions!
Compensation: The product of your choosing will be provided at no cost to you. The 4-week campaign will be paid on a sliding scale from $300-500. Any additional content created will be considered on a case-by-case basis.
*Must be located in the USA
