Goodwill Industries International, Inc.

A Fresh Start with Goodwill (2021)

DESCRIPTION OF THE ORGRANIZATION: Goodwill is a network of 156 local Goodwill nonprofit organizations that sell donations in Goodwill stores to fund job training programs in local communities. Goodwill has helped people in our communities earn jobs, build careers and care for their families since 1902 and is one of the largest nonprofit organizations in the U.S.

AIM OF THE CAMPAIGN: Goodwill is looking to partner with sustainable fashion, decor or lifestyle influencers to encourage shopping and donating at local Goodwills to support Goodwill's mission of job training and placement.

Our 2021 campaign idea is called A Fresh Start. We’ve all been at home during the pandemic. Spring is a good time to try something new. We like the idea of a makeover of a home office, a desk makeover or maybe a creative Zoom background, which can be done safely at home. We are also interested in outdoor activities like gardening, biking, hiking or spending time outside. We are open to ideas from you all as well. Please share what you think may work for both your audiences and our needs.

WEBSITE URL: www.goodwill.org

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Lifestyle, fashion, DIY and decor focused influencers, particularly those who support sustainable living. Bonus points if you already post about loving thrift shopping, thrifty decor as well as supporting social causes close to your heart.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
We'd like for the influencer to choose a topic, such as the ones I listed above (in Aim of the Campaign section) or perhaps pitch one that may work for us. Then show your followers how you might do it with items from Goodwill stores. This is a great opportunity to show off your personal decor or fashion style with thrifted items.

If you choose to buy items, there are stores/donation centers operated by local Goodwill nonprofit organizations in various geographic regions. Please include any of these possible costs in your payment. Luckily, items from Goodwill stores are generally lower cost.

Influencers will share messages about sustainability, creativity as well as Goodwill's mission to provide people with job training and career services. Goodwill is happy to provide information about our mission for consideration.

Influencers will also be asked to tag the handles for Goodwill Industries International’s Instagram account and use campaign hashtags. We also ask that influencers share the landing page in their bio for the week of the post. Additionally, we require one round of review and approval before posting.

HOW MANY POSTS ARE REQUIRED? Minimum of one grid post and 1 story with two to three frames. We are open to ideas from you all.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc) Instagram primarily but we are open to video, TikTok and other channels.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc) Informative and inspirational, targeting millenials and Gen Z. Stylish and fun but not edgy.

DESCRIBE THE COMPENSATION IN DETAIL: Influencers will be paid with the amount commiserate with their following, engagement rates, and agreed amount of posts. We also require a contract with the agreed upon content and payment info.

Fresh Start: Spring with Goodwill

AIM OF THE CAMPAIGN: January is Get Organized Month. Goodwill® is looking to partner with sustainable fashion influencers to encourage shopping and donating at local Goodwills to support Goodwill's mission of job training and placement.

WEBSITE URL: https://www.goodwill.org/spring

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health, etc)
Looking for lifestyle, fashion influencers with an emphasis on sustainability

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
This campaign will be in two phases, each with a specific message. In March, we will be asking influencers to shop at Goodwill stores to find fresh spring outfits. To celebrate the 50th anniversary of Earth Day, we will be asking influencers to donate to Goodwill as part of their spring cleaning. In your application, please indicate which phase of the campaign you would be interested in participating in, should you be selected.

Stores/donation centers are operated by local Goodwill nonprofit organizations in various geographic regions.

Influencers will share messaging about sustainability and the reuse economy as well as our life-changing mission to provide anyone with vital job skills, and help them advance in their careers and obtain support services at no cost as needed, such as child care, financial education, credentials and certifications, tax preparation, transportation and mentoring. Influencers will also be asked to tag the handles for Goodwill Industries International’s Instagram account and the local Goodwill organization that they donate to and use campaign hashtags. We also ask that influencers share the landing page in their bio for the week of the post. Additionally, we require one round of review and approval before posting.

HOW MANY POSTS ARE REQUIRED? Minimum of one grid post and 1 story with two to three frames

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video, etc)
Instagram

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy, etc)
Informative and inspirational, targeting Millennials and GenZ

DESCRIBE THE COMPENSATION IN DETAIL: Influencers will be paid with the amount commiserate with their following, engagement rates, and agreed amount of posts.

National Get Organized Month with Goodwill

AIM OF THE CAMPAIGN: January is Get Organized Month. Goodwill® is looking to partner with professional organizers and interior designers to spread the word about decluttering and donating unwanted items to support Goodwill's mission of job training and placement.

WEBSITE URL: https://www.goodwill.org/donate/donate-stuff/

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health, etc)
Looking for lifestyle, professional organizers and interior designers

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Clean out a closet/home (or client's closet) and donate items to a local Goodwill store or donation center. Stores/donation centers are operated by local Goodwill nonprofit organizations in various geographic regions. Share messaging about our life-changing mission to provide anyone with vital job skills, and help them advance in their careers and obtain support services at no cost as needed, such as child care, financial education, credentials and certifications, tax preparation, transportation and mentoring. Influencers will also be asked to tag the handles for Goodwill Industries International’s Instagram account and the local Goodwill organization that they donate to and use campaign hashtags. We also ask that influencers share the landing page in their bio for the week of the post. Additionally, we require one round of review and approval before posting.

HOW MANY POSTS ARE REQUIRED? Minimum of one grid post and 1 story

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video, etc)
Instagram

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy, etc)
Informative and inspirational, targeting Millennials and GenZ

DESCRIBE THE COMPENSATION IN DETAIL: Influencers will be paid with the amount commiserate with their following, engagement rates, and agreed amount of posts.