Fresh Start: Spring with Goodwill
Ran by @goodwillintl
AIM OF THE CAMPAIGN: January is Get Organized Month. Goodwill® is looking to partner with sustainable fashion influencers to encourage shopping and donating at local Goodwills to support Goodwill's mission of job training and placement.
WEBSITE URL: https://www.goodwill.org/spring
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health, etc)
Looking for lifestyle, fashion influencers with an emphasis on sustainability
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
This campaign will be in two phases, each with a specific message. In March, we will be asking influencers to shop at Goodwill stores to find fresh spring outfits. To celebrate the 50th anniversary of Earth Day, we will be asking influencers to donate to Goodwill as part of their spring cleaning. In your application, please indicate which phase of the campaign you would be interested in participating in, should you be selected.
Stores/donation centers are operated by local Goodwill nonprofit organizations in various geographic regions.
Influencers will share messaging about sustainability and the reuse economy as well as our life-changing mission to provide anyone with vital job skills, and help them advance in their careers and obtain support services at no cost as needed, such as child care, financial education, credentials and certifications, tax preparation, transportation and mentoring. Influencers will also be asked to tag the handles for Goodwill Industries International’s Instagram account and the local Goodwill organization that they donate to and use campaign hashtags. We also ask that influencers share the landing page in their bio for the week of the post. Additionally, we require one round of review and approval before posting.
HOW MANY POSTS ARE REQUIRED? Minimum of one grid post and 1 story with two to three frames
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video, etc)
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy, etc)
Informative and inspirational, targeting Millennials and GenZ
DESCRIBE THE COMPENSATION IN DETAIL: Influencers will be paid with the amount commiserate with their following, engagement rates, and agreed amount of posts.