If there’s one thing we love – it’s camping, and sleeping out in nature. But sleepless, sweaty nights? Yeah no, we don't love that so much.
So it’s our aim to make that experience the best it can be. Cause not everyone wants to rough it. We believe you can love camping AND be comfortable at the same time. So if we can make that happen - even in a small way - maybe more people will go play outside.
When we started this brand, we had 2 avatars in mind. The camping mum, and the hunter. The camping mum likes to keep the tent tidy and the cots clean. She needs her kids to go to sleep at the end of the day and when she puts her feet up, she wants something soft to lay on.
The hunter is out there roughing it and probably spending a bit more time on his cot then the average camper. He has some great gear, and he takes his time to get things right. He doesn't like the restriction of a sleeping bag though - he gets too hot. So a fitted sheet and a blanket is what he wants on his cot.
HOWEVER, to our surprise, after we launched we quickly realised that we also have another avatar, which has now become our biggest customer. And they are US Army soldiers. It goes without saying that whatever way we can help any member of the core, we are super proud to do so. We are honored.
Thank you for reading our bio. We hope to work with you and promote your brand, as well as you promoting ours. Here's to getting outdoors.
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