Five Star Camping. We do Cot Sheets.

Camping / Hunting / US Army Influencers Sought for New Product Promotion - Fitted Camp Cot Sheet

About Five Star Camping

Five Star Camping is a new brand, born of our desire to bring a little comfort to sleeping out in the great outdoors. We believe that not everyone wants to rough it – but most of us, deep down, want to go play outside. Our aim to is make the camping experience just a tad better, in the hope that more people do it. Our cot sheets allow you to ditch the sleeping bag (if you don’t like the restriction and they make you too hot) and sleep on something soft. They keep your cot clean and your tent tidy. No more oversized sheet slipping onto the floor. And they hold your sleeping pad in place too.

Our Partners

We're looking for influencers with an engagement score of at least 1%, across the 3 main segments of our customer base, which are:

1) Family campers / camping mums
2) Hunters, and
3) Members of the US Army.

We want to engage those who live for the outdoors, but like a bit of comfort too. We are not seeking hard-core survivalists with a minimalistic approach to camping. The influencers we are looking for might be camping mums who also like a warm shower at the campground, hunters who have taken the time to get their cabins/set-up just right, and ex/members of the core who spend more time sleeping on cots than most.

The Product

Our fitted cot sheet is the first of its kind on the market. It comes in 3 different sizes and colors, and is specifically made to fit a camp cot with a bar at each end. They are adjustable for a firm or loose fit, well-made, soft, light, machine washable and durable.

Our camp cot sheets are useful for summer AND winter camping. In summer, no sleeping bag is required – you can lay directly on the cot with a sheet or blanket.

In winter, our cot sheet helps reduce cold updrafts from coming up underneath the cot, assisting in keeping the camper warmer.

Our cot sheet is also often used in the home on the guest cot.

Creative Brief

Due to the brand-new nature of the product, we are seeking influencers for an educational campaign to get the word out that our sheets exist, and are available on Amazon.com with 10% off for your followers, until midnight December 22.

For this campaign, we’re asking influencers to photograph themselves sitting on / laying on / standing near a camp cot with our fitted cot sheet attached. We would like you in a natural, happy / comfortable position, preferably with a corner of the sheet in sight (showcasing the sheet’s adjustability). We strongly encourage you to place a sleep pad or blanket on the camp cot before attaching the sheet. This will more accurately replicate how the sheet is most commonly used.

Campaign Requirements

- 1 Instagram Post - The posting date will be in the 2nd week of December.
- Photos AND captions submitted for approval by December 9.
- 2 Instagram stories where you speak to your audience about your new camp cot sheet. Stories need to have a call to action to our Amazon store ( www.amazon.com/fivestarcamping )
- 3 Images of Alternate Angles

Content Requirements

- 1 x Five Star Camping Fitted Cot Sheet and whatever props you deem appropriate. These may include a tent, esky etc. Shots can also be taken of the cot in a home setting (used as a guest bed).

Preference will be given to influencers who provide a shot both indoors and outdoors, although this is not essential.

- Can be a winter or summer feel.
- Images need to be shot in good light.
- No 3rd party brands to be visible.
- No FLAT LAY content

Caption requirements

Call out that the product is brand new to the market, well-made, soft, light and you highly recommended it. 10% off until 22 December for your followers, with coupon code 10DISCOUNT1. Available at Amazon.com/fivestarcamping

Tag @five_star_camping and use #camping #usarmy #hunting #campingmum #familycamping #campingaccessories #glamping #cotsheet #campingcot

Compensation Overview

Follower count: 5000 to 30,000: Product + $100
Follower count: 30,001 +: Product + $200

We look forward to receiving your submissions and can’t wait to see how you make it yours and share it with your followers.

The Social Media Team at Five Star Camping