OHNOSVINS Ltd
1.5k Community Reach • Nashville, Tennessee
https://www.facebook.com/OHNOSVINS
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wineandspiriteducationtrust
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About
B2B Opportunities for Selling Alcoholic Beverages Online
B2C customers are not the only ones shopping for wine, beer, or liquor. In fact, the bigger opportunity in eCommerce is with wine and spirit manufacturers, distributors, and wholesalers. But since these businesses work with each other in a B2B relationship, the path to purchase significantly differs from those of B2C customers. Buying in bulk through negotiated contracts is one of the key distinctions between B2C vs B2B. This means managing multiple price lists, enabling quoting capabilities, and creating a personalized buying experience will be critical when selling online. These requirements call for a platform built from the ground up to address B2B eCommerce. To further showcase the opportunity in B2B wine & spirits sales, an alcohol delivery service Drizly found their corporate clients spend 300% more than consumers. The chart below demonstrates how different the average order value (AOV) between B2B vs. B2C purchases.