What Do You Meme?

Party Game Company What Do You Meme — Family Edition Campaign

About What Do You Meme?
What Do You Meme? is the party game company responsible for the viral hit of the same name, as well as other adult party games you might have seen all over the internet like For The Girls, Buzzed, New Phone Who Dis? and Incohearent! We’re branching out into family-friendly games as well and want to support the launch of the family edition of What Do You Meme? With this campaign.

Why What Do You Meme?: Family Edition is Exciting:
When we launched What Do You Meme? in 2016, it was a viral sensation, and ever since we’ve received countless requests for a family friendly version for people to play with younger siblings, children and/or a more PG crowd.

You’re Perfect for This Campaign if:
You’re a creator/influencer who is excited to partner with a humor/pop culture-centric brand that’s all about making people smile! We enjoy long-term partnerships with influencers who create content that resonates with their audiences and drives results. For this campaign in particular, we’re especially interested in moms, dads and those with siblings/cousins etc. under the age of 17.

Creative Brief:
As mentioned, we are launching a family-friendly version of our original #1 best selling game What Do You Meme?, and are looking to launch an influencer campaign around this long-anticipated release in late January/early February 2020. We’re looking for influencers to show how fun and hilarious the game is by playing with their family and friends — with a particular focus on showing the cards (which are what make the game).

Campaign requirements:
-1-3 Video and/or static posts for TikTok, Instagram and/or Facebook (dependent on your strongest channels)
-Posts must go live by 2/20
-All creative and captions must be submitted for approval at least 48 hours before go-live date
-WDYM is entitled to one round of revisions on all content
-You MUST showcase at least 2-3 cards clearly and for long enough that the viewer can process it
-You must mention OR show that it’s available on Amazon in your caption and in your video creative
-You must mention OR show that this is the family friendly version of What Do You Meme
-You must tag @whatdoyoumeme, as well as #whatdoyoumeme
-You must include your custom tracking link (to be provided) in bio/swipe up, etc.

Do’s and Don’ts:
DO
-Convey the fun and funny nature of the game
-Showcase both the box and card content for more than a split second
-Be honest and genuine — but kind!
-Shoot in a setting that’s natural and conducive to to the product
-Highlight the family-friendly spin on a beloved adult classic (it’s still hilarious despite being more PG)
-Use the correct @tag and #hashtags
-Have fun with it! That’s the whole point :)

DON’T
-Be too advertorial or salesy
-Act disinterested or bored
-Be formal
-Forget to mention that this is the NEW, FAMILY edition of WDYM

Compensation:
Compensation for this campaign will vary based on each influencer’s following and engagement, and their typical rates. Every participant will receive a copy of What Do You Meme Family Edition PLUS another game of their choosing as well.