INFLUENCER

Monica Landes

Homegrown Baker + Accidental Influencer!

montezoolandes | 141k Reach

Jewelry Nail Polish Food & Drink

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montezoolandes
montezoolandes 141k

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Bio

From as early as I can remember, I stood alongside my mother and grandmother baking in the kitchen, sneaking tastes of the icing, as secretly as possible, and eagerly awaiting the moment when the true magic would begin...

Fast forward, just a few years 😉 , to the birth of my second son. I was longing for a new hobby to do at home and decided to take a cake decorating class…. From that moment on, I was Hooked. . . like a pre-teen to their cellphone, there was no going back.

After that class, I simultaneously began devouring knowledge and developing my skills as a baker. From small cakes to big cakes, wedding cakes to cupcakes, no stone was left unturned AND no family… extended family… friends…or friends’ of friends’… had a sweet-tooth that went unsatisfied.

As I began to zeroing in, on my favorite cake recipes and icings something truly magical happened… I was transported back to the memories of being a young girl, in the kitchen with mom and grandma, filled to the brim with joy and excitement (and probably too much sugar 🤪,) to finally reach the most wonderful part of the entire baking process… 🥁 🥁 🥁 Decorating!!!

In discovering that decorating was truly my passion, cupcakes quickly became the vehicle of choice, as they allowed me to reach the fun, faster than any other baking method.

Meanwhile, as I was developing my skills as a baker, social media was really taking off. Knowing this could be a great outlet to share my work, I tried Facebook and Pinterest but found that Instagram was the platform that
allowed me the most freedom and ease to share my passion, process and overall, love for baking.

I started my account around 2014 and in the beginning it wasn’t solely
dedicated to baking and believe it or not, as a Boomer… the term ‘Social Influencer’ wasn’t really on my radar. Sure, I knew of and followed influencers, but that whole world was honestly something I’d really never given any thought to.

As my account become more focused on baking my followers began to
increase… first 10k, then 20K… then 50K and today I have 124k people… from all
over the world, as eager and as passionate – as I was as a child and still am
today—to develop their knowledge and skillset as baking aficionados.

From home-grown baker to “Accidental Influencer” the intention for my account remains the same – to share with and inspire my audience through tips, techniques and recipes – that allows them to realize they too can achieve their goal of creating delicious and fabulously beautiful cakes and cupcakes!