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The Fashion Catalyst

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Bio

Since 2009, The Fashion Catalyst has been an internationally recognised premier fashion media website that covers runway and fashion related topics across the globe.

In 2018, after almost a decade, The Fashion Catalyst expanded its outreach to include a global fashion shopping platform. Allowing its readers to browse and shop womens, mens, kids, beauty and homeware products from various department stores, designers and brands.

Readers of The Fashion Catalyst can now shop the most sort after products from high street department stores such as David Jones, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, Bergdorff Goodman, Harvey Nichols, Neiman Marcus, Harrods, Barneys New York and Barneys Warehouse. Including a plethora of designers, popular brands and mainstream department stores.

Read all about current fashion related topics and keep up to date with the latest campaigns, collections and lookbooks in our Fashion section. Peruse a multitude of designer runway collections, campaigns and go backstage in our Runway section. Spot your favourite celebrities on the red carpet and gain further inspiration from our What’s Hot and Get the Look segments (plus more) in our Style section and win with various competitions and giveaways in our WIN section. Or head straight to our Street Style, Beauty and Lifestyle sections before shopping your favourite brands over on our Shop.

The Fashion Catalyst is your one stop platform for endless style. Online shopping has never been easier!

About the Editor:
Vicky Sofield is a freelance fashion writer, marketing and brand specialist, business coach and the founder of The Fashion Catalyst website.

She has worked within the fashion industry for over a decade and regularly covers fashion weeks across the globe – including Australia, Asia, UK and the USA – and most recently she contributed to Italian Vogue at Mercedes-Benz Fashion Week Australia in 2016 and 2014.

Vicky was the official Perth City Fashion Ambassador and Blogger in 2015 and 2016. And her work has been featured on numerous digital and print media channels throughout the world.

She has established loyal relationships with world renowned fashion houses and is an ambassador and digital influencer for a number of leading Australian and international brands.

Industry Achievements:
- Contributing Editor for Vogue Italia at Mercedes-Benz Fashion Week Australia 2014 & 2016
- Official Perth City Fashion Ambassador & Blogger 2015 & 2016
- International media guest at Malaysia Fashion Week 2015
- Official Blogger for Perth Fashion Festival 2013
- Official Blogger for Perth Fashion Week 2012