Moonflower

Moonflower Campaign Spring 2021

Receive free ethically-handcrafted jewelry from around the world in exchange for Instagram posts!

Brand Description:
Moonflower is a zero-waste traveling shop featuring an ever-evolving, consciously-curated collection of handcrafted jewelry that carry stories of their own. Peruse our offerings at themoonflowertent.com

Campaign Objective:
We hope that, through showcasing our jewelry, this campaign will bring greater awareness of our brand, increase our follower count, and drive customers to our website. Interested in creating long-term relationships with our influencers, our wish is not only to have successful collaborations, but ones that are thoroughly enjoyable and symbiotic as well.

Ideal Influencer:
Our ideal influencers are free spirited and possess a deep desire to travel and experience the world and the people in it. They consider themselves to be mindful individuals, and take great pride in their work. Though they have strong aesthetic values and greatly enjoy fashion and style, their concern for the environment and the fair treatment of humans and animals across the globe means that they opt for ethical, sustainable choices over fast fashion and trendy pieces, aligning with the values Moonflower represents.

Influencers in the realms of ethical fashion, jewelry, and accessories, as well as travel, yoga, mindfulness, and sustainability are right up our alley. The primary demographic we'd like to target is women aged 18-30 located in the USA, so if this is also your main audience, you're already off to a great start!

Requirements:
1. The influencer will be required to post at least one Instagram photo/video and story per piece of jewelry received, with two weeks in between each post, giving their honest opinion on the item and the company behind it. The styling of each photo should be different, as well as the captions. They must tag @themoonflowertent in both the caption and the photo, and use the hashtag #themoonflowertent.

2. Reviews for each item received must be submitted on our website.

Social Channels:
We are primarily interested in Instagram, but if you have a blog with high readership, a popular TikTok account, or another platform that you'd like to feature us on, we are open to discussing other options.

Post Aesthetic:
Cinematic looks and a high photographic standard are what we're going for. Through your honest tone and the expression of your individuality through the aesthetic styling and accentuation of our pieces, your audience should perceive that Moonflower is a thoughtful, quality brand with a story as interesting and unique as the pieces we carry.

Compensation:
After being accepted for this collaboration, we will give you a coupon code for $50 off our entire online store. You will use this coupon to pick out the pieces you would like to feature, and they will be yours to keep as part of your own jewelry collection - and you don't have to pay for shipping either!