The Crafted Key

Campaign to Reach Potential Clients

My name is Nicole brown, and I am the owner of The Crafted Key. The Crafted Key is a business where my team and I plan one-of-a-kind, exciting and immersive adventures that will be totally tailored to you and your interests! What is an Adventure? An Adventure is a day where the world seems to be focused on you, and you will feel like you've been dropped into movie where you are the star! I will send you on a journey by following clues, have you interact with people and include some fun puzzles and experiences to get to an end goal (the goal can be anything from a dinner reservation, to surprise party and more!) I will hand-craft elements of the Adventure to provide a completely customized and personal experience. Do you want to feel like James Bond for a day, defeat the bad guy and save the world? We can do that! Do you want to feel like a Hogwarts’ student, learning the fine art of crafting potions and spells? I can make that happen too! The only limit is your imagination! My promise is to do my best to make your dreams come true with a tailored adventure just for you!

The aim of this campaign is to reach more potential clients, and hopefully start booking adventures. The only way for people to know what I do is to see it; and that's where you come in!

You can see my website here: www.thecraftedkey.com

WHAT KIND OF INFLUENCER ARE YOU LOOKING FOR? I am looking for an influencer who can really document what an adventure is like for the client. I believe that someone who does lifestyle posts, adventure posts, family life, or even photography posts will fit this criteria. I'm also just starting out, so I'm looking for someone who is in New York State (preferably around Buffalo area, but I can travel to anywhere in the state, Pennsylvania (preferably around Scranton/Wilkesbarre , Erie or even Pittsburgh) or Ohio (preferably around Cleveland).

WHAT IS THE INFLUENCER REQUIRED TO DO? The influencer is to document the whole experience from beginning to end so that clients can know what they are getting when they book The Crafted Key. I would need that person to also tag my business in Instagram and Facebook. Also it would be extremely helpful if they could provide a testimonial at the end of the experience.

HOW MANY POSTS ARE REQUIRED? The whole process takes a month or two at least, so it would be great if they can make a post during each step to build anticipation and intrigue.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? I'm hoping that they can use Instagram and Facebook (and tag us), If they have a blog they can write about us, and if they have a Youtube channel they can even record the whole day for their viewers!

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? I would like the feel to be informative, fun and intriguing. I'm hoping that we can get people to be curious about what's going to happen, and then be wowed for the big day. I want the influencer to be wowed too!

DESCRIBE THE COMPENSATION IN DETAIL: As compensation for the posts and exposure, I will build an adventure for the influencer free or at cost (depending on what kind of experiences the influencer is looking to include). I will have an initial meeting to figure out what kind of adventure they are looking for, what kind of puzzles/experiences they would enjoy, and what dates work for them. Once I have a date, I will create a completely customized and personalized adventure just for them! All I ask is that they document the process, and the adventure itself.