About
Cheryl Lee is the CEO and Founder of RocaBella Brands, which is dedicated to Fallen First Responders’ Widows and Children. She is the widow of Jersey City Fire Dept. 911 First Responder, Captain Mark V. Lee SR. who passed away on May 9th, 2014, as a result of a 9/11 related illness. In honor of his 30 yr. legacy and dedication of helping his community and giving back to those less fortunate; Cheryl made it her mission to create a brand that symbolizes the love of family, the value and importance of selflessness. RocaBella Brands represents both the emotional and physical strength of First Responders and the limitless hours of time and heart volunteered on a daily basis.
Raised in Jersey City, Cheryl is a devoted mother of three to Jennifer, Christina, Mark Jr. and a proud Nana to Sebastian and Demetria. She has dedicated her entire life to volunteering, especially when children were involved. After the death of her husband, Cheryl and son Mark Lee jr. took over the Jersey City Fire Dept. Children’s Christmas Drive that Mark Sr. ran for 29 years. They are proud to say the drive supports over 7,000 children to date. This is just one example of Giving Back that Cheryl and her family due on a yearly basis and the list just goes on from there. She has raised her family with compassion in their hearts and selflessness with their time.
Rocabella Vodka represents what Cheryl has instilled in her family and has portions of the proceeds go to her foundation, RocaBella Gives. She is generous in her donations and makes sure they reach the proper donor.
RocaBella Vodka is our signature and original vodka that is made in the USA. This smooth sensation is made with three natural flavors all in one, coconut, mango, and pineapple. Served simply chilled or in your favorite drink it will entice your palate to a tropical paradise. Six times distilled and gluten free, RocaBella Vodka is one of a kind. Enjoy!!
OUTSTANDING PRODUCTS WITH AN OUTSTANDING MISSION