Roberta Oglak

7 FOR ALL MANKIND FALL 2019 INFLUENCER CAMPAIGN

DESCRIPTION OF THE PRODUCT: 7 For All Mankind is the world’s premiere brand of denim innovation and lifestyle products. Founded in 2000, the Los Angeles brand pioneered the premium denim industry and quickly earned critical acclaim due to its innovation in fit, fabric and finish. The 7 For All Mankind brand offers denim, sportswear and accessories collections for men, women and kids.

AIM OF THE CAMPAIGN: The brand is highlighting the newly reconstructed back heritage pockets for men and women in its best-selling fits, such as the Dojo and “A” Pocket, while also adding a cropped version called the Baby Jo to the women’s assortment.

For women’s, romantic blouses, leather outerwear and bottoms, animal print jeans and ready-to-wear, patent and suede trench coats, faux fur and more will be offered for the season.

For men’s, No-Fade denim, water-resistant suiting, merino wool sweaters, and elevated basics will play a heavy role in the collection as the brand begins to introduce more ready-to-wear to the mix.

WEBSITE URL: www.7forallmankind.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Fashion, Lifestyle

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
• 1 Instagram dedicated post wearing 7fam product with and tag @7FORALLMANKIND
• 1 Instagram story 3-5 slides:
o mix of images, boomerangs and videos throughout the day to highlight product with swipe up link
o Minimum 3-5 story slides; at least 3 should highlight 7FAM product.
o Content must be brand-appropriate (no nudity, drugs, excessive drinking, vulgar language).
• Images must clearly feature 7 For All Mankind product.
• Influencer must disclose their connection to the Brand clearly and conspicuously, and as otherwise explicitly required by the Brand herein.
• Tag @7ForAllMankind on all Instagram images.

HOW MANY POSTS ARE REQUIRED? 1 Dedicated IG Post + 1 IG Story w/ swipe up link (3-5 frames)

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram post and stories

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc) We are looking for lifestyle content that references a clickable link (swipe up on story or link in bio) to 7 For All Mankind. Content should feel elevated and showcase the product from head to toe.

DESCRIBE THE COMPENSATION IN DETAIL: Partnerships will be compensated by exchange for product with the potential for greater compensation in a long-term partnership pending performance of the initial partnership.