P.F. Chang's

Engagement

DESCRIPTION OF THE PRODUCT: P.F. Chang’s is an Asian restaurant concept founded on making food from scratch every day in every restaurant. Created in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first multi-unit restaurant concept in the U.S. to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. Since inception, P.F. Chang’s chefs have been hand-rolling dim sum, hand chopping and slicing all vegetables and meats, scratch cooking every sauce and wok-cooking each dish, every day in every restaurant. P.F. Chang’s new Farm to Wok® menu highlights its wholesome, scratch-cooking approach and introduces new dishes and drinks for lunch, happy hour and dinner. Today, P.F. Chang’s has 210+ U.S. restaurants, including airport locations, plus over 95 restaurants in more than 25 countries across the globe. We are well known for our Mongolian beef, Chicken Lettuce Wraps, and Chang’s Spicy Chicken.

AIM OF THE CAMPAIGN: Original content and social engagement with our brand.

WEBSITE URL: https://www.pfchangs.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Lifestyle and food

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Go eat at our restaurant and share a carousel Instagram post and three frame story of your experience, food, atmosphere, and drinks use #PFCPartner or #ad in your post copy. You are also required to engage in conversation with our brand through the form of social commenting and liking our posts on Instagram. Between April 6th and May 31st.

HOW MANY POSTS ARE REQUIRED?
1 Instagram carousel post
3 frame Instagram story
10 comments AND likes in a three-week time frame

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Moody, elevated, Jovial

DESCRIBE THE COMPENSATION IN DETAIL: You will be paid in a $100 P.F. Chang’s Gift Card.