Paulo Boutique

Pre-Launch Branding

DESCRIPTION OF THE PRODUCT: Branded Trucker Caps, and travel/sports bag.

AIM OF THE CAMPAIGN: To create awareness, before our official launch in July.

WEBSITE URL: https://pauloboutique.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc): Lifestyle, Travel.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?: Post an image wearing the hat and/or using the bag... Happy to leave full creative control up to the influencer.

HOW MANY POSTS ARE REQUIRED?: As many as possible over a 4 week period.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc): Just Instagram.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc): Casual, Cool.

DESCRIBE THE COMPENSATION IN DETAIL: Just product only posts for this pre-brand launch phase. We will post to you 2 x of our trucker caps + our travel/sports bag... these products are for the influencer to keep, no need to post back. Once our official stock has arrived from our manufacturers in July, we will be doing our official launch campaign with paid posts. And would be keen to re-use influencers in the pre-launch phase, to have an increased frequency of brand views by their audience base. An influencer strategy is a longterm and ongoing marketing strategy for the PAULO brand. Launching in Australia, then extending globally.