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Paul Boutin

16.5M Community Reach  •  Los Angeles, California

https://bravo59.com  •  paulboutin 256

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Paul Boutin published a campaign

campaign manager

over 3 years ago

NBC The Voice engagement campaign

DESCRIPTION OF THE PRODUCT: Our client is studying how influencer campaigns affect engagement with other social media. This is a test to drive followers to another Instagram account and get them to engage.

AIM OF THE CAMPAIGN: Get people to comment on @NBCTheVoice during the show's Battle Rounds.

WEBSITE URL:https://www.instagram.com/nbcthevoice/

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? TV, Entertainment

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
- Publish a post shortly before 8:00 PM Eastern time on Monday Oct 17 or Tuesday Oct 18.
- Send us the post's Reach count by Friday Oct 21

The post should simply encourage your audience to watch NBC's The Voice live on Monday or Tuesday, and post their comments about the show to one of @NBCTheVoice's posts on IG. Our client does AI analysis of traffic, and says we don't need to track per-influencer conversions. "We'll know," they said.  😊

We can provide a photo from the show, or any good large screenshot that you know will appeal to your audience is good. We will leave it to you to choose the language that works best with your audience. What matters is that it's a Call To Action to watch The Voice live and comment on @NBCTheVoice posts.

HOW MANY POSTS ARE REQUIRED? One.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Fun

DESCRIBE THE COMPENSATION IN DETAIL: $500. Half up front to show that we're legit, the other half after you send us the post's Reach count.

This campaign is temporarily not accepting applications.

Paul Boutin published a campaign

campaign manager

about 4 years ago

Stop Stalling, Get Your Shot! (IG only)

DESCRIPTION OF THE PRODUCT: It's a public awareness campaign with a call to action: Please stop putting off your shot and get either your COVID-19 vaccine or your booster shot if you need it. (We have NO interest in persuading people who don't want to be vaccinated -- this is about prodding the procrastinators.)

AIM OF THE CAMPAIGN: Our focus is the people who want to get vaccinated and stay boosted, but keep putting it off. Views and Engagement are the metrics our client wants. There's no conversion or clickthrough goal.

WEBSITE URL: None.

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? If you can get views and engagement on Instagram for a pro-vax post, we don't care about categories. Some variety would be good.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Publish one post (not a story or reel). Engage with comments received to boost engagement. Send link to us of the post. Within 24 hours, send stats for the post.

HOW MANY POSTS ARE REQUIRED? One for now. We may re-engage with successful influencers.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram only.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? We look to you to create a post that will resonate with your own audience, drawing both views and engagement.

DESCRIBE THE COMPENSATION IN DETAIL: PayPal only. We will at least pay your published rate and are negotiable if you can show us past successes in reach and engagement.

This campaign is temporarily not accepting applications.

Paul Boutin published a campaign

campaign manager

over 4 years ago

TWITTER ONLY Covid info link campaign

DESCRIBE THE COMPENSATION IN DETAIL:
- PayPal only.
- $50 per post for two Twitter posts = $100 total. Twitter only.
- We will pay the first $50 upfront to assure you that we are a reliable paying client.
- Posts beyond December 24 will not be accepted.

DESCRIPTION OF THE PRODUCT: This is a public awareness research campaign to encourage COVID-19 vaccination.

AIM OF THE CAMPAIGN: To maximize retweets and shares of two URLs we will provide - one is a tweet to quote-tweet and one a Medium article.

WEBSITE URL: We will give you the two URLs to tweet.

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Health & Wellness is an obvious fit, but if you think you can get engagement from your audience regardless of category, let's give it a shot.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
1) Post to Twitter two (2) posts, one linking to a Medium article and one a quote-tweet of a tweet we provide.
2) In your posts, encourage your audience to retweet or share. Given the research parameters, we will give each influencer instructions on hashtags.
3) Send us the links to your posts.

HOW MANY POSTS ARE REQUIRED? Two (2) by Friday December 24. Late posts will not be accepted.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Twitter only.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? This is up to you. We want influencers to post in the style that they feel from experience will generate the mosts retweets and/or shares. What posts of yours will get the most spread for the message?

This campaign is temporarily not accepting applications.

Paul Boutin published a campaign

campaign manager

over 4 years ago

Omicron Booster Shot campaign

$100 total (PayPal only) for two (2) IG posts advocating that Americans age 18 and over get a booster shot as soon as possible to protect everyone best against the new Omicron variant of COVID-19. This is newly issued guidance from the Centers for Disease Control and Prevention (CDC).

1 - regular IG post
1 - Reel or Story post (your choice)

We are looking for 15 influencers total. Campaigners will be managed by an experienced editor and manager who has worked in social media and advertising for years for national U.S. brands and top publications.

BASIC REQUIREMENT: An established IG account with Engagement rate tracked on Influence.co.

DESCRIPTION OF THE PRODUCT: This is a funded public message campaign paired with a research project on social media messaging. This is NOT for sales or marketing.

AIM OF THE CAMPAIGN: Get more Americans to get booster shots NOW. We are looking for engagement, since we can’t track who actually gets a booster and there’s no clickthrough that would be of value or be a reliable measure of who took the message to action.

WEBSITE URL: None

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? You are sincere and authentic in your desire for people to get vaccinated against COVID-19. It shouldn't seem like you've only been paid to do something you normally wouldn't post about.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?

2 IG POSTS
Post one regular IG post, and either a Story or Reel as you feel you are best at in terms of getting a response.

Post in your own authentic style, persuading readers 18 and over to get a booster shot as soon as possible, in a way that prompts an engagement response.

TALKING POINT
The CDC encourages everyone to get booster shots NOW as the best protection against the spread of the Omicron variant.

LINKS (OPTIONAL): You can use one of these, or others better for your audience, or none.

Associated Press - a good mass-market news story
https://apnews.com/article/coronavirus-pandemic-soccer-sports-business-health-3c7bd0639a9d2377b1000a2811c27388

Vox - for younger left-leaning adults
https://www.vox.com/coronavirus-covid19/2021/12/1/22809878/covid-19-omicron-variant-vaccine-booster-shots

Wall Street Journal - for the kind of readers who have a WSJ subscription
https://www.wsj.com/articles/u-s-watches-for-omicron-as-covid-19-infections-remain-high-11638206760

HASHTAGS
#omicron
#getboosted

METRICS TO REPORT
Send us the link to each post in our private DM chat here. We will check response stats ourselves.

HOW MANY POSTS ARE REQUIRED? Two. 1 is a regular IG post. 1 is either a Story or Reel as you feel you are best at in terms of getting a response.

DEADLINE: Friday December 10. We will notify accepted Influencers this week so you can get started.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram only.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Whatever authentic approach to persuading your audience to engage with your call to get a booster shot against Omicron. Whatever you think will be most effective — that’s why we are hiring you, not posting ourselves. We can show you examples in the DM chat if you’d like.

DESCRIBE THE COMPENSATION IN DETAIL: $100 (PayPal only) for 2 posts. We’ll pay $50 up front to selected influences to show that we’re not deadbeat clients, and the other $50 when we have URLs for both your posts.

This campaign is temporarily not accepting applications.

Paul Boutin published a campaign

campaign manager

over 4 years ago

FB campaign to persuade Americans to get vaccinated against COVID-19

$300/mo for 10 posts per month. We are looking for one influencer to start as soon as possible, and 2-3 more to start between now and early October. Campaigners will be managed by an experienced editor and manager who has worked in social media and advertising for years for national-level U.S. publications and brands.

BASIC REQUIREMENT: You already post publicly on Facebook. Facebook participation is a must.

DESCRIPTION OF THE PRODUCT: This is a public message campaign, not product marketing

AIM OF THE CAMPAIGN: Get more Americans to get vaccinated against COVID-19.

WEBSITE URL: None

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? It doesn't matter, as long as it seems authentic that you are eager for people to get vaccinated against COVID-19. It shouldn't seem like you've only being paid to do something you normally wouldn't post about.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Post in your own authentic style, persuading readers to get vaccinated against COVID-19.

We will supply hashtags from a rotating set which must be included in posts.

HOW MANY POSTS ARE REQUIRED? Ten (10) posts per month, plus interactions with any comments - Like or Reply to them.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Facebook.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Whatever authentic approach to persuading your audience to get vaccinated against COVID-19 you think will be most effective.

DESCRIBE THE COMPENSATION IN DETAIL: $300 per month, via PayPal at the end of the month. We will pay the first $150 for the first month upfront, to show that we are a client who is reliable about payment.

This campaign is temporarily not accepting applications.

Health & Wellness


Social Profiles

  • paulboutin 256
  • www.linkedin.com/in/pboutin/


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