About
VIRTVTI (virtuti) - Latin for "virtue"
Palma Virtuti - Latin phrase, literally translates to "palm of virtue"
The palm is a symbol of victory in Roman culture. For example, the winning gladiator was awarded with palm fronds. Further, the palm branch is a symbol of victory, triumph, peace, and eternal life in Roman culture.
When the context is considered, the true meaning is more along the lines of "the victory is to the brave", or "the reward is to the virtuous".
The goal is to be virtuous in life, and in business.
We are a Private Label, in its infancy, carefully selecting unique, functional products for every member of the household. Since we are in our infancy, we thought it would be clever to release our first product, for infants themselves.
-VIRTVTI