NaoSei started with an idea that not everything is known and sometimes in our creative path we must proceed in ambiguity. Working with an up and coming illustrator NaoSei from the Portuguese word “don’t know” started with people constantly expecting an explanation for the work and the truth is there wasn’t one. The designs are a reflection of the mood, atmosphere and general emotion associated with the designer at the time. We decided to put these patterns together with high quality fashionable clothes, allowing for ambiguity and clarity to meet.
NaoSei bringing clarity to the unknown.