Mile Four

Chicken feed subscription service seeks influencers to drive subscriptions/sales

DESCRIPTION OF THE PRODUCT: Mile Four offers chicken feed for all age ranges of chickens as well as supplements for their health. We offer a Starter Feed for Chicks, Grower Feed for chickens up to 20 weeks and a Layer Feed for as soon as chickens start laying eggs. Our supplements are Oyster Shell for calcium and stronger egg production, Grit to aid in digestion and Scratch as a treat for all chickens.

Our products are available as one-time purchases but we also have a subscription service where customers can have feed and supplements delivered directly to their door at their convenience. Whether that is once a week, twice a month or once every couple of months, we leave that up to the customer!

AIM OF THE CAMPAIGN: The aim of this campaign is to drive sales and grow our subscription numbers, as well as continuing to grow our social media following to reach more of the backyard chickens community online.

WEBSITE URL: www.milefour.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? We want to work with influencers that already have a flock of chickens that feature on their social media profiles regularly. Somebody that is a lifestyle blogger whose lifestyle is centered on their backyard farm or homestead.

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? An influencer for this campaign would be required to publish posts on their social media profile(s) with a bag/bags of feed and/or supplements. If the influencer features themselves regularly on their posts, we'd like them to be in the photo as well alongside their chickens. We would also like the influencer to mention our social handles in the caption alongside a review of the product and how potential customers can subscribe and save for 10% off every order. We have a list of coupon codes to use as well that can be shuffled around depending on how many posts we decide on if we work together.

HOW MANY POSTS ARE REQUIRED? One minimum

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Informative fun. The backyard chicken world is fun, quirky and full of innuendo and double entendre at times. We'd like to utilize the humor that our audience knows so well and reacts to in these posts.

DESCRIBE THE COMPENSATION IN DETAIL: Compensation can go a couple of different ways. One can be a set fee per post that we negotiate together, or we come to an agreement of X% of sales that use the coupon code associated with the influencer. There would be two different percentages based on whether the sale is a one-time sale, or a subscription, with a subscription sale being a higher percentage.