Max Lenderman is one of the world’s most respected, cited and followed leaders on experience-based advertising, brand activation and purpose-focused marketing trends.
Max has held leadership roles in some of the largest and most-awarded marketing and advertising agencies in the world, guiding his clients to look beyond traditional communication to get customers to authentically engage with their brands. In doing so, he’s helped brands achieve iconic status and superlative growth while winning almost every industry award along the way.
He is currently CEO of School, backed by Project:Worldwide – an international network of complementary agencies in service of creativity. As a purpose-led agency, School’s clients include Verizon, Microsoft, BeamSuntory, Hershey’s, FoodCorps, TIAA, Wilson and Surfrider Foundation.
He formally led the experiential practice at Crispin Porter + Bogusky, currently still the most-awarded creative agency of the 21st century.
As Director of OuterActive at CP+B, he oversaw all experience-based work and brand activations across the agency’s six international offices and led campaigns for Jose Cuervo, American Express, Microsoft, Old Navy, Domino’s, Burger King and VW.
As Executive Creative Director at GMR Marketing, the world’s largest experiential marketing agency, he inspired and catalyzed his teams to create groundbreaking work for Axe, Wrigley’s, MillerCoors, Comcast and Gatorade.
Max has been instrumental in leading the advertising industry to embrace and propel new marketing strategies. His breakthrough work titled Experience the Message: How Experiential Marketing is Changing the Brand World was a Business Book of the Year Finalist and has been cited as “the best book on experiential marketing.”
His second book, Brand New World: How Oligarchs, Paupers and Pirates Are Reshaping Business has been translated into five languages.
Along with being a visiting professor at Solvay Brussels School of Business, he is also an adjunct instructor at the University of Colorado, lecturing on new business trends and experiential media strategies. He writes regularly for Campaign Magazine, Adweek, and Ad Age and speaks frequently at industry conferences, mastermind gatherings and summits.
Male, 47 years old
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