Named in 2009 by renowned lifestyle magazine, LTD Magazine as "... one of the five biggest names in the global lifestyle scene..." and by GQ magazine (Brazil) in 2011 as the “...strongest name in the Brazilian street fashion scene”, Lucas Penido is the Editor in-chief of The Hype BR, Brazil’s leading lifestyle website.
Lucas also founded, I53 Branding Co. a renowned Branding & Marketing agency, whose main focus is to work with brands that wish to communicate with the contemporary youth demographic.
I53's list of client is extensive and includes(present and past):
Microsoft, Red Bull, VICE Media, Nike, Vivo, Nestlé, Latam airlines, Multishow, Netshoes, Lacoste, Converse, Puma, Ray-Ban, E-Motion Digital, Luxottica, Westcoast, Oakley, Adidas, among others
Demographic data for @lucaspenido's audience is available for free to influence.co users.
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