IMVU, the online metaverse, and the website was founded in 2004 and was initially supported by four venture investors, Menlo Ventures, Bridgescale Partners, Allegis Capital, and Best Buy Capital. The members of IMVU use 3D avatars to greet new people to chat with them and create and play games. Currently, the brand has more than 3 million active users and is enriched with the largest virtual products catalog comprising of over 30 million items. The business has its headquarters in Mountain View, California, and has employed 120 full-time personnel. The brand is also famous for being one of the top-notch practitioners of the lean startup approach. The brand name neither represents an acronym nor an initialism. Eric Ries, the co-founder of IMVU, explained the sudden process how the company acquired IMVU as a meaningless name which is not an abbreviation to anything. The currency at IMVU is quite unique as it has an own economy and the world of IMVU is dealt in IMVU “credits” along with one more popular credits known as “promo credits”. The third style of credits which the brand accepts are called as “developer tokens” which exist for the creators; to gain the the same, the user is asked to purchase an item online with "promo-credits".
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