Popsiclo

Popsiclo Awareness Campaign #1

DESCRIPTION OF THE PRODUCT:
Popsiclo is a mom-founded small business based in San Diego that makes maternity overalls for parents 5’4” and below and a wide range of body types. Our overalls are attractive, functional, and fit great through pregnancy and beyond! We value quality, joyful expression through fashion, and innovation. Our overalls are made in small batches with custom-created prints and use high quality hemp/organic cotton/ spandex fabric for ultimate comfort. We look forward to collaborating with you!

AIM OF THE CAMPAIGN:
To show influencers interacting with Popsiclo Trailblazer overalls and encourage individuals to engage with Popsiclo’s social profiles and visit the Popsiclo website.

WEBSITE URL: www.popsiclo.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR?
Mom, family, fashion, petite fashion, midsize fashion, plus size fashion, body positivity, sustainable fashion.
This product is made for women 5’4” and below so it would be ideal if the influencer is shorter and an expecting or new mother or parent (kids of any age).

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
The influencer would be required to try the Popsiclo Trailblazer Overalls and promote them though a video or photo post to their followers.

HOW MANY POSTS ARE REQUIRED?
A minimum of 1.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram is the main channel we want to build out but are also looking to build out our TikTok.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
We want the posts to come across as fun and relatable. Posts showing styling options, posing with kids and family, interacting with product features in outdoor environments, etc. are encouraged.

DESCRIBE THE COMPENSATION IN DETAIL:
We will provide each influencer with a pair of Popsiclo Trailblazer Overalls in their size and style of choice. We will provide monetary compensation per post, amount to be determined by the influencer’s audience size and engagement rate.