Dominic & Dempsey PRO

Showcasing a sustainable & cruelty-free children's boot

DESCRIPTION OF THE PRODUCT:
The Petit Vagabond is a sustainable and completely cruelty-free children's boot that has been created with flexibility and comfort at the forefront. They are breathable, yet incredibly sturdy for little feet.
The timeless and unisex design is handcrafted with 100% Premium Vegan Leather, sourced from the Nopal Cactus through a collaboration with world-renowned Mexican company DESSERTO. Our manufacturing practices ensure that Dominic & Dempsey maintain a light footprint on our planet.
The boots have gentle padding around the ankles, organic cotton canvas lining, vintage brass eyelets, organic cotton laces, and 100% natural rubber soles. They have been designed with a ‘no-trip’ feature that helps to emit falls from stumbling feet, keeping the little ones who wear our boots safe and comfortable.

AIM OF THE CAMPAIGN:
We are a new brand, having launched in the past month. We are looking for micro mom influencers who can photograph and video review their child / children in a pair of Dominic & Dempsey boots, namely the Petit Vagabond Boot, to increase brand social awareness. We want to increase our social following and drive traffic to our website.

WEBSITE URL:
www.dominicdempsey.com

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Mommy lifestyle influencers
Mom bloggers
Mom+child influencers

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
We are ultimately looking for an influencer to video review our boots, both with their child / children wearing the boots and some close-up quality videos of the boots that can showcase details and quality to their audience.
We're also looking for the influencer to post photos of their child in the boots on their instagram feed and o their stories.
The influencer would need to have a child / children that is aged between approx. 3-6 years old. This is because our sizes range between toddler EU 22 - EU32 (US toddler 6.5 - 13, US child 1-2).

HOW MANY POSTS ARE REQUIRED?
2 feed posts
3-5 stories

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram account feed
Photos and videos on stories

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
Fun country or city style, somewhere beautiful that will really appeal to viewers
Cute lifestyle vibes out and about; content that is thoughtfully curated and of the kids playing / exploring in the boots.
It would be great to showcase the boots being opened out of their packaging too; these sorts of videos can be done in the home.

DESCRIBE THE COMPENSATION IN DETAIL:
The child / children of the influencer will receive a pair of boots in their choice of color, valued at $115 / pair, as well as paid compensation for the post and stories provided. The amount of compensation will depend on the amount of followers the influencer has, and can be negotiated at what is standard compensation for their followers database.