0 Community Reach • Los Angeles, California
http://sierramadreprovisions.com • dennis.driscoll.007 0 dennis.driscoll.007 41
Our product is craft beef jerky, from recpes native to the wild canyons of Sierra Madre, land of epic hiking & barbequing, and birthplace of modern Californian skateboarding . This label of 17-flavors has nourished many a trekker and sustained miles of hikes up the famed Mt. Wilson Trail. There are local natives with a unique voice & vibe, such as Chris Strople -- one of the first true skating influencers in a gig that has sice spawned thousands -- who sing its praises. Those are our micro-influencers. These local characters are the progeny of the 1955 sci-fi classic, "Invasion of the Body Snatchers," filmed practically end-to-end here. Now it's my job to leverage this pop culture-rich equity into a viable digital brand, with self-sustaining e-commerce and lively and diverse following keeping alive a great shared expereince.
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