We are the leading online military style rifle and clone shop in the World.
We specialize in military combat assault rifles, tactical pistols and long-range sniper or precision rifles and scopes, accessories, sub-assemblies and parts.
We are both a light manufacturer and assembler of rifles as well as a dealer for top-end brands like Knights Armament, Colt, LMT, Geissele, Cadex. Aimpoint and Nightforce.
We have a separate military and law enforcement branch, but Charlie's focuses on the end-customer (B to C), in this high-end niche area of firearms sales. Our typical customer is a shooting enthusiast, who might also be active duty military or have served on the front lines in Iraq and Afghanistan, or be retired or law enforcement. In addition, we also have a heavy presence in the long-range precision shooting community.
Our brand is less than 1 year old, and we have seen the hyper-growth that you would expect from a start-up, but our business model runs contrary to the average gun shop. Our customers are not affected by the gun headlines of the day, and spend 2x to 4x more, both in terms of average ticket and lifetime value. Growth to-date has been mostly organic, starting on gunbroker.com, and moving to a live website in Jan, 2018, and to social media in June, 2018.
In order to punch our trajectory into becoming better known and trusted as the go-to online destination for this niche in the firearms market, we would like the help of social influencers, which to-date, we have not engaged.
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