Brooklinen

Brooklinen December Campaign - Bedding

OBJECTIVE:
The goal of this campaign is to increase awareness of Brooklinen by showcasing either our Classic or Luxe Bedding in front of an active and engaged audience, highly representative of our target customer. We're looking for you to creatively take pictures in your bedrooms, outside, or any place you want your bed to be - We want this to be fun!

OUR PARTNERS:
We're looking to partner with like minded lifestyle influencers who truly know and love our products. Whether it's one post or a longterm partnership, we want to feel like you really understand our brand and want to be a part of spreading our message.

COPY POINTS TO CONSIDER **not to be said verbatim
-Quality and comfort of the sheets, differences between the luxe and classic weaves
Over 15,000 5-star reviews you can trust

-Mix and match designs
Hardcore Bundle allows you to pull in a color wave for the sheets and another color for the duvet
All colors and styles go well together
Give you enough freedom to style your bedroom your way and not limited to one color option

-Pricing compared with other, similar luxury offerings
Other similar luxury bedding can cost up to $895

-Benefits of direct-to-consumer model, general business practices:
Don’t have to go to a store
Do not have added cost of brick and mortar. For example: the cost of distributing product to all of the store locations and you don’t have department store taking cut from overhead costs and for shelving of product

-Unique and thoughtful product design:
Envelope closure pillowcases
Short side/long side tags on fitted sheets
Ties on all four corners of duvet covers
Baffle box construction on all comforters to prevent bunching

CAMPAIGN DELIVERABLES:
1 Static image
1 Story - minimum 3 frames
Content and captions to be reviewed in the month of December for approval and to go live in the month of December, early January.

CONTENT REQUIREMENTS:
Instagram caption Requirements:
-Talent to use the brand approved hashtags #mybrooklinenstyle #brooklinen
-Talent to use the brand given promo code
-Talent to tag @brooklinen

Story Requirements
-1 IG story with a minimum of three frames; one (1) frame to include a swipe up link and mention of promo code
-Call to Action (CTA) in IG story featuring the swipe up link. Brand to provide swipe up link
-Talent to tag @brooklinen in story
-Talent must disclose that this is a paid advertisement (i.e. #ad #sponsored); and may also utilize the paid partnership tool.

DO'S/DONT'S:
Do’s
-Be bold, confident, and a little bit cheeky.
-Be cool, desirable and luxurious as well as honest and attainable
-Familiar and direct voice
-Bring the funny once in a while
Dont’s
-Formal
-Conservative
-Fussy
-Stuffy