Bladetap

New Shaving Invention Needs Influencer Explainer Videos and Promotion

DESCRIPTION OF THE PRODUCT: "The Tap" is a 3-in-1 Unclogger, Sharpener, & Holder For Shaving Razors | The Tap is a patent pending, mass-market shaving tool for quicker, sharper, and cleaner shaves. (please note the product is called "The Tap" by BladeTap, not called a BladeTap)

AIM OF THE CAMPAIGN: BladeTap just launched mid-September '18 - "The Tap" is a new product/invention, and every new invention requires extra education by trendsetters (you the influencer) before the product becomes more known and common. The Aim of this campaign is to provide enough education about the features and benefits (listed below) of the product to convince consumers that "The Tap" is an essential grooming tool that your good ol' razors can't do without.

"THE TAP" FEATURES: - more here: https://bladetap.com/collections/shop
1. UNCLOGGER BRUSH - A soft brush designed specifically to dislodge the stuck gunk in between the blades of your razor with a gentle up/down tap tap tap.
2. SHARPENING PAD - A smooth flat pad that you can hone the blades on in the opposite shaving direction to polish out the microscopic knicks on the blades.
3. HOLDER & SURFACE MOUNT - Store your razor to air to dry properly and use the separate suction mount to store The Tap in the shower, sink, mirror, any flat surface.

"THE TAP" BENEFITS: More detail here: https://bladetap.com/collections/shop
1. Quicker, Sharper, Cleaner Shaves
2. Save money, water, and time
3. Reduce Bacteria Growth, Razor burn, and Skin Infections
4. Store your razors to stay clean in between shaves.
5. Extended Razor lifespan

WEBSITE URL: https://bladetap.com/

WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc):
Anyone with an audience that fits our target market to start. Our target market is still broad until we gather more data, or Beauty, Health, Personal Care, Personal Development/Coach as our theme is "SUCCESS" #TapIntoSuccess
TARGETS:
1. SEX: both men and women
2. AREA: USA only to start -
3. DEMO: Ages 18 to 50 - All ethnicities (especially those with extra hair that have the clogged razor problem)
3. QUALIFIER: Anyone that shaves with a cartridge or disposable multi-blade razor

WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
We will send you a sample of “The Tap” in the color of your choice. The we would like to have at least post 1, and ideally post 2 and 3 as outlined below.
POST 1 - Anytime between now and 10/21
TYPE: Review or Explainer: video or photo - on FB, IG, or YouTube
CAPTION: more will be sent via email + Tags: @bladetap in content + #BladeTap #TapIntoSuccess

POST 2 - When we launch the campaign on 10/22
TYPE: Repost our Free Giveaway campaign from IG and or FB
CAPTION: more will be sent via email + Tags: @bladetap in content + #BladeTap #TapIntoSuccess

POST 3 - Anytime between Thursday November 1st to Wednesday November 7th, 2018
TYPE: Your definition of success: video or photo - on FB, IG, or YouTube
CAPTION: more will be sent via email + Tags: @bladetap in content + #BladeTap #TapIntoSuccess

HOW MANY POSTS ARE REQUIRED?
1 to 3 post as outlined above.

WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Open to all channels - FB, IG, YT, etc.

WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
Our biggest challenge is educating consumers about The Tap, therefore we want it to be as Informative as possible. The shaving market is so broad, and we want the posts to align with your audience, therefore we are not too strict with our guidelines. However, below outlines our ideas Look/feel/style.
LOOK: Clean and professional (to align with our #TapIntoSuccess campaign + “Cleaner and Closer Shaves”)
FEEL: Inspiration + Positive Emotional triggers
STYLE: Fun + Comedy + Sex appeal

DESCRIBE THE COMPENSATION IN DETAIL:
Product + $ Ranging from $50 to $2,000+ : All case by case depending on # of posts + Influential reach.