5.5M Community Reach • United States of America
A holistic beauty brand focused on natural beauty and self-love.
"Four childhood friends from the US, we had our own conditioning of what it meant to be “beautiful.” After moving east and living in Asia, we were able to witness a different take on beauty. The two cultures had radically different approaches but shared one common theme - exploiting cultural fears and insecurities associated with beauty.
This inspired to us create a brand to counter these harmful campaigns - to promote natural, holistic beauty for everyone.
ATAHANA is the actualization ofour beliefs about beauty.
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