&Be is a new brand that will start life by offering a range of ready-to-go, fill-and-shake meal mixes made from herbs and plants. The mix will come in powder form already in the mixer bottle. The user only need add water or milk, dairy or plant based, shake it up and drink. The idea being that when you’re hungry, you pop a shake and you get all the nutrients you need to power the next half of your day.
All blends will contain ingredients from superfood plants to provide a whole meal base that includes plant protein, complex carbohydrates, healthy fats, electrolytes, probiotics, prebiotics and essential vitamins and minerals. We will start with three flavors that are each differentiated by flavor and function. Here we will pair a superfood with a strong, pleasant flavor with a second, well-established superfood with a well known function. For example Tumeric & Ginger, Beet & Acai or Cacao & Cinnamon.
We are still pre-launch so we are looking to build up our instagram account with the right following so we can market into that base when we are ready to ship. Expected launch is Q1, 2019.
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