Tasty coffee. Worthy causes.
DESCRIPTION OF THE PRODUCT:
Whole roasted coffee beans from local artisans, supporting charities and nonprofits.
AIM OF THE CAMPAIGN:
To share your passion about the US-based charity or nonprofit you care about, encouraging coffee drinkers who support that same cause to buy their coffee through us. (The ideal is for a pot-a-day coffee drinker to sign up for a subscription - 4 packages delivered every 4 weeks will be just about right for them, and will keep their supply fresh (it's roasted to order), while also eliminating the need for shipping charges in that quantity.
(You'll see Water.org featured on our homepage, though in the catalog you'll find a "Choose your own cause" item where followers can choose whichever charity/nonprofit they prefer.)
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
You should care about a charity or nonprofit, whether related to nature conservancy, climate, health, or any of the myriad of worthwhile causes out there. Ideally, you will appreciate that those organizations can benefit, simply by their supporters choosing to buy their coffee through us, and without spending more than they would if they bought the same product from the source.
All else being equal, charities relating to climate, the environment (including conservancy), health, education, equality, diversity, opportunity, and acceptance are some of the types of causes on our list, though the list goes well beyond this - the world is full of good things being done which could use a helping hand.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Since you believe in your chosen organization, and how this can benefit them, simply spread the word and encourage people to take action in a manner which you think will resonate with them.
HOW MANY POSTS ARE REQUIRED?
We can discuss minimums, however with the structure of the compensation, outlined below, you may want to post more/more often.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
We're fairly flexible, with the main criteria being that the content should be genuine. We want to allow a fair amount of flexibility for you to choose the channel you feel would be most effective for engaging your following in this endeavor.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
Informative or fun are generally good as default choices, though we're open to discussion.
DESCRIBE THE COMPENSATION IN DETAIL:
1.) A fixed dollar amount, as a minimum guarantee - influenced by the size of your following, typical engagement, and so on.
2.) 2.5% of gross sales you're able to generate, ongoing for as long as a given customer continues to purchase through us in support of your cause. If you are able to influence a large number of people to jump on board with this program, this could reach a maximum of $18,750 per week (this maximum can go up, once we've increased our production capacity).
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