Owning your own business is no easy feat - and finding time to fit everything in (including email marketing) is damn hard. Sasha, the owner of @poppylaneshop - a physical fashion boutique in Melbourne, and online store - knows this all two well.
Sasha used to use Mailchimp, but found it too complex and too time-consuming putting together campaigns. Sasha discovered Ampjar and hasn’t looked back! “If it wasn’t for Ampjar then a newsletter would definitely not go out every week.”
Poppy Lane Uses Ampjar to bridge the gap between online and offline. There are two main goals that Sasha has in mind when she sends these emails…
💌 One is to drive sales on her online store.
💌 The other is to increase the number of people visiting her offline store.
In terms of driving sales, Sasha finds email marketing with Ampjar to be far more effective than social media - and has an average open rate of around 40%. 🤯 “People are more hesitant to buy from social media posts than they are via email”
Read more of our interview with Sasha and discover more email tips in our blog post: ampjar.com/customer-stories/poppy-lane-shop/