79HKartist is an art platform on Instagram. Our target audience is teenagers as we have more than 72,000 followers and 80% of them are female users according to our data report. Currently, we are collaborating with 30 local artists to create and share illustrations for entertainment on our Instagram page every day. The themes of the artworks have a great variety which includes foodie, childhood memory, love story, school life, and friendship. Given our large follower base, each of our posts has significant reach and interaction with the audience. That is the reason why we can maintain a high-level performance, averaging 2300 likes per post.
We believe integrating the product into daily life topics and present the idea by an illustration could be a new trend of online promotion. 79HKartist has collaborated with Spotify and Sudio and some of the examples have been attached in the email for reference. In this way, the audience can easily correlate the product with daily life matters and hence creates an impression of the product in their mind. 79HKartist would provide designing services and promote the illustration on our Instagram page which is expected to reach more than 100000 users.
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