DESCRIPTION OF THE PRODUCT: Lucky Lottery is the world's first truly global lottery.
AIM OF THE CAMPAIGN: Create influencer-generated content that shows what dreams would they fulfill if they won the lottery.
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Lifestyle
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Create a series of posts on what dreams you would make a reality if you won the lottery.
HOW MANY POSTS ARE REQUIRED? 3
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Fun, Provocative, Touching, Inspiring