Wahl: You Got This
Ran by @wahlgrooming
DESCRIPTION OF THE PRODUCT:
The product we are highlighting is an Elite Pro Hair Clipper.
AIM OF THE CAMPAIGN:
Wahl’s “You Got This” campaign is about recognizing/celebrating guys as they tackle challenges to achieve their dreams. Whether that is launching a start-up, conquering a physical challenge, building something from scratch, or navigating a dangerous line of work.
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Open to all types
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Show and tell the story of how you are tackling a great challenge or challenges with the help of Wahl. The goal is to inspire our audience and seamlessly weave in our brand product – whether it’s showing how Wahl’s home hair clipping tools help you get ready to take on the day to face your challenge or otherwise Must tag @wahlgrooming and use campaign hashtag, #YouGotThis.
Important: Use of product will require you to use hair clipper to cut or touch-up your hair. Posts cannot be political and should not include profanity.
In-feed Video, 30 seconds or longer (1 Post): “Day-in-the-life” style video showcasing your story of how you are conquering a challenge. In the video, show use of product and hit how it helps you take on the day.
Stories w/ Swipe-up to Site (1 Post): Support how you are conquering a challenge with the help of Wahl. Include swipe-up feature to campaign landing page.
In-feed Photo, Giveaway Contest (2 Posts): Photo of you using product with caption speaking to how you are conquering a challenge and how this product helps you take on the day. Incentivize interaction with a giveaway of Wahl gear.
In-feed Video, 60 – 180-seconds (1): “Day-in-the-life” style video showcasing your story of how you are conquering a challenge. In video, show use of product and hit how it helps you take on the day.
In-feed Giveaway Contest Video, 30 seconds (1): Challenge subscribers to share how they are conquering their own challenges. Incentivize interaction with a giveaway of Wahl gear.
Stories (1 Post): Support how you are conquering a challenge with the help of Wahl. Include swipe-up feature to campaign landing page.
HOW MANY POSTS ARE REQUIRED?
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
•Instagram OR YouTube
•Added Value (to increase consideration): Blog, Facebook, Twitter, TikTok posts
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
•Inspiring, motivating, passionate, uplifting, confident, authentic, informative
•Showcases how influencer gets ready for day, talks about challenge they’re taking on
DESCRIBE THE COMPENSATION IN DETAIL: