Wahl: Make the World a Bearder Place
Ran by @wahlgrooming
DESCRIPTION OF THE PRODUCT:
The product we are highlighting is a 100-year anniversary box. It commemorates 100 years of Wahl innovation and includes a 100-year anniversary 18kt gold plated trimmer. The kit also includes a variety of popular products from our wet goods line, including beard softener, beard wash, a beard brush and more.
AIM OF THE CAMPAIGN:
Wahl’s “Make the World a Bearder Place” campaign is about recognizing/celebrating guys with beards who are making the world better. Whether that is through non-profit work, consistent volunteering, passion for social causes, a career or hobby focused on helping people or improving their quality of life or by simply entertaining people and making them smile.
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
•Open to all types
•Must have a beard
•Must be active on Instagram or YouTube
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Show and tell the story of how you are making the world a better place. The goal is to highlight guys with beards who are doing good and seamlessly weave in our brand products – whether it’s showing how Wahl’s beard grooming tools and products help you get ready to take on the day or otherwise. Must tag @WahlGrooming and use campaign hashtag, #MakeTheWorldABearderPlace. Posts cannot be political and should not include profanity.
•In-feed Video, 30 seconds or longer (1 Post): “Day-in-the-life” style video showcasing your story of how you are making the world better. In video, show use of product and hit how it helps you take on the day.
Stories w/ Swipe-up to Site (1 Post): Support how you are making the world a better place with the help of Wahl. Include swipe-up feature to campaign landing page.
In-feed Photo, Giveaway Contest (2 Posts): Photo of you using product with caption speaking to how you are making the world better and how this product helps you take on the day. Incentivize interaction with a giveaway of Wahl gear.
In-feed Video, 60 – 180-seconds (1): “Day-in-the-life” style video showcasing your story of how you are making the world better. In video, show use of product and hit how it helps you take on the day.
In-feed Giveaway Contest Video, 30 seconds (1): Challenge subscribers to share how they are making the world better through video. Incentivize interaction with a giveaway of Wahl gear.
Stories (1 Post): Support how you are making the world a better place with the help of Wahl. Include swipe-up feature to campaign landing page.
HOW MANY POSTS ARE REQUIRED?
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
•Instagram or Youtube
•Added Value (to increase consideration): Blog, Facebook, Twitter, TikTok posts
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
•Inspiring, motivating, passionate, uplifting, confident, authentic, informative
•Showcases how influencer gets ready for day, talks about program/cause and their efforts
DESCRIBE THE COMPENSATION IN DETAIL: