wahlgrooming
AIM OF THE CAMPAIGN:
Wahl Grooming is looking for confident and personable guys to film a how-to video of them trimming their beards on camera. We are looking for men to create a how-to video for one of the below styles:
Full Beard
Tight Beard
Lumberjack Beard
Short Boxed Beard
Olde English Beard
Chevron Mustache
Crusader Beard
Full Goatee with Mustache
Hollywoodian Beard
Door Knocker Beard
Or respond to this brief with your own style in mind. The above styles are described in detail on the wahlusa.com website. Influencer must be comfortable shaping and trimming the beard while walking through the steps. Influencer must utilize a cameraperson to help film the video.
WEBSITE URL:
Please consult this site for more information on the above styles: https://wahlusa.com/beard-mustache-trimming/how-to/beard-styles
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Open to all “types” but Influencer must have facial hair and must be confident and comfortable cutting his own hair on camera.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Influencer is required to film himself creating a how-to video for a specific facial hair style. Influencer must use a Wahl trimmer to shape/trim his own facial hair. Influencer will start video by introducing himself, explaining the cut he will be doing, the tools he will be using and discuss and show the steps to obtain that style during the cutting process.
Influencer will work with the Wahl team to determine type of cut as well as the exact steps to show and discuss on camera.
Influencer will provide all raw-footage/assets to agency. Agency to handle all post-production editing, graphics and music.
Influencer is required to take a still photo before and after the video.
Before and after images should be focused on facial hair and be shot from chest-up.
Photos should be high-resolution and can be taken using video camera or through a separate device.
Influencer will post final how-to video to social channels and tag @wahlgrooming.
Final video will be provided by agency once post-production edits, graphics and music are added.
Influencer will provide universal rights to all content.
WHAT LOOK/FEEL/STYLE OF ASSET ARE YOU WANTING?
Video should be informative but conversational. Video style and quality will be similar to below videos:
Braun Video: https://www.youtube.com/watch?v=To9LRbpqJUo
Remington Video: https://www.youtube.com/watch?v=FmRyZrlKI6Q
Please watch the above videos to get a sense of what is required for this campaign.
Influencer is not required to talk while trimming facial hair. Talking should be done at beginning when influencer introduces himself, as he sets up each step in process and to conclude the video. Influencer will ensure that audio quality is good and influencer can be heard and understood.
Influencer should avoid wearing or showing any items with brand logos and trademarks.
Filming location should be clean, quiet and void of echo and reverberation. Natural sunlight preferred, but secondary light sources are fine for best quality.
VIDEOGRAPHY SPECIFICS
Try to maintain 3 different camera lengths at different stages of the video (ex. 3 ft., 2 ft. 1 ft.). No zooming required.
Examples:
3 ft length -- Introduction
2 ft length – Talking through the next step in the facial hair trim and trimming facial hair during each step
1 ft length – Close up video of beard trimmer cutting at a certain point within each step
*Cameraperson should be cognizant of mirror reflection, lighting stands and additional cameras when shooting so as not to capture those pieces of equipment in video.
WHAT ASSETS ARE REQUIRED?
Raw video footage from how-to video.
Still shot(s) of influencer before, during and after trim.
Include shots of influencer holding up trimmer
In-feed posts of final, edited video.
Influencer will provide universal rights to all content.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
YouTube and Instagram
DESCRIBE THE COMPENSATION IN DETAIL:
Negotiable
