vanilla.shanti
About VanillaShanti
VanillaShanti is an inspirational new premium activewear brand and is made out of recycled plastic bottles, which is turned into silky, breathable yoga wear. The Onepiece includes all together; sport bra, top and high waist leggings. The brand celebrates in-it-together confidence through a warm, connected spirit and fashionable style.
Our Partners:
We're looking for influencers who fully embody our brand ethos and represent a sustainable activewear brand. We look forward to working with brand ambassadors for this campaign, and in long-term partnerships, who can tell their stories visually and convey their confidence with ease.
Creative Brief
Holiday Promotion
VanillaShanti is celebrating 14 days holiday promotion in December “Buy one, get one for a friend for free! Offer only lasts 14 days so shoppers need to act fast!
For this campaign, we’re asking influencers and their #VanillaShantiHoliday to photograph themselves together in one of our Yoga Onepiece.
CAMPAIGN REQUIREMENTS
1 Instagram Post - The posting date will be between 1/12 - 14/12.
Photos AND captions submitted for approval by 25/11.
3-4 Instagram stories where to speak to your audience about VanillaShanti and the ecological story. Stories need to have call the action to our store www.VanillaShanti.com
3 Images of Alternate Angles
CONTENT REQUIREMENTS
1 x VanillaShanti Yoga Onepiece
DO style your look with seasonal dressing in mind.
DO feature product on-figure in aspirational lifestyle setting with a good light.
DON'T feature any obvious 3rd party brands.
DON'T feature content in industrial settings (i.e. chainmail fence, old buildings), graffiti walls, mirror pictures, selfies etc.
DON'T submit flat lay content
CAPTION REQUIREMENTS
Call out the 14 Days of VanillaShanti holiday promotion and mention that your product can be purchased with one free item together.
Tag @Vanilla.Shanti and use #VanillaShantiGals #VanillaShanti #VanillaShantiHoliday
We can’t wait to see how you make it yours and how you share it with your followers.
Xoxo
The Social Media Team At VanillaShanti
