Amazing Grace- Influencers for Home Entertainment Promotion
Ran by @universalentertainment
DESCRIPTION OF THE PRODUCT:
Amazing Grace, starring Aretha Franklin, is a documentary of the legendary church concert recording of Aretha Franklin’s most successful gospel album of all time and will be released in digital and physical formats.
Amazing Grace is a never-before-seen concert documentary that captures footage of the legendary performance by Aretha Franklin recording her Grammy®-winning gospel album “Amazing Grace,” which went double platinum and remained her best-selling LP over her 50-year career.
AIM OF THE CAMPAIGN:
On 8/6, we are releasing DVD and Digital versions of the film Amazing Grace. We are looking for influencers to watch the film, review, promote, and raise awareness of the release date and product to their followers.
For more details of the product, visit https://www.uphe.com/movies/amazing-grace
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR?
-Feed reflecting interest in music, entertainment, and film (*music influencers are a major plus)
-Grassroot influencers (10k>, offline influence)
-Primary age demographic for influencer fan base is: 35-44; Secondary age demographic is 45-54
-Influencers with strong music based audience and documentary film fan base
-Audience primarily in the U.S.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
1. Watch Amazing Grace (Film will be provided by the company)
2. Introduce and review the film on your social platform Instagram through a post/story (Facebook/ Instagram)
3. Include release date, link for purchase, and tag social media accounts @AmazingGraceMovie and @UniversalEntertainment in the post caption/story (influencers with a verified accounts on Instagram that directly leads the audience to the purchase link is a major PLUS!)
4. Branded tags when available or use of unique hashtags for tracking purposes
5. Post must include #ad or #sponsored
6. Provide analytics after the campaign
NUMBER OF POSTS REQUIRED?
1 Instagram post (paid) OR 1 Instagram story (paid)
**Note: different rate between post and story
LOOK/FEEL/STYLE OF POST?
Informative, fun, and most of all excited about the film!
**This is one of our initial campaign for our home entertainment brand, so we are looking for the best creators / influencers on the market to possibly work with on a continuing basis.
-Influencers with both channels are also a major plus!
COMPENSATION IN DETAIL:
-Influencers will receive a movie kit with Amazing Grace, dvd, and digital, free of charge
-Influencers can also receive additional digital codes or physical product for fan giveaways (we can handle fulfillment and shipping)
-Influencers will also receive a check for the post/story (amount TBD)