DESCRIPTION OF THE CAMPAIGN
Subtle is an urban outdoor brand that creates clothing and accessories that balances function with fashion.
This campaign is to invite influencers to create contents for our bag collection including side pack, crossbody bag and pouch bag to tote bag in different size. All bags are waterproof and featured street style to satisfy different carrying needs of street youth, city commuters, light-packer and travelers. We want to introduce our audiences the new outfit option in rainy weather and fast changing weather.
AIM OF THE CAMPAIGN:
Brand awareness/ Creative content/ Website traffic/ New followers
WEBSITE URL:
https;//www.subtle.hk
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR?
Fashion, Streetwear, Lifestyle, Outdoor, Travel, Model, Photographer, etc.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Instagram: post on Instagram with handle @subtle_park on caption and images, hashtag #subtle
Youtube: product placement or product review with our website link included.
Blog: product review, brand introduction with our website link included.
Note: we need influencers provide original images as we may share and feature their fabulous works on our own social media.
HOW MANY POSTS ARE REQUIRED?
1-3
WHAT SOCIAL CHANNEL DO YOU WANT TO USE?
Instagram/ Facebook/ Youtube video/ Blog
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
We want you to show off the bag in a street/urban setting. The background could be during commuting, traveling or just street shoots. We are interested in you telling the story in your own words of how you style with our bags, how the material of the bag feels like and some details of the bag. We are open to being paired with other brands that are not direct competitors.
DESCRIBE THE COMPENSATION IN DETAIL:
This is a non paid collaboration but payment is negotiable.