Señor Rico Desserts - Influencer Campaign
Ran by @senorricodesserts
DESCRIPTION OF THE PRODUCT:
Señor Rico started with the great imagination of Mr. Hector Ramirez. He had the crazy idea to bake small batch, individual home-style flans and sell them to as many markets and restaurants as possible. It was a pretty ambitious dream, considering he had only one pick-up truck, his wife Rosa, and two young sons, Hector Jr. and Mario, to help him.
But, his focus on making his creations fresh and to capture the rich, authentic flavors he remembered from his childhood paid off. Señor Rico gained a loyal following and expanded distribution throughout the US. Today, Lakeview Farms proudly continues the tradition of great-tasting desserts Hector and his family started back in 1989.
AIM OF THE CAMPAIGN: To promote trial and usage of Señor Rico Dessert Products and drive in-store purchases.
WEBSITE URL: http://lakeviewfarms.com/senor-rico-desserts/
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc) Fun food lovers, home cooks, moms, value shoppers. People that can transform a product bought in the grocery store into something that whole family will crave! People that love authentic Hispanic foods.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Influencers will purchase the product from a grocery store near them and will serve it in their house. Show how it works, transform it or how it fits into your busy life. Must be promoted on the influencers Facebook and Instagram Pages. You will also be required to send us lifestyle shots of the product.
HOW MANY POSTS ARE REQUIRED? 2 posts featuring our products, tagging us @SenorRicoDesserts (Facebook) and @senorricodesserts (Instagram)
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc): Instagram, Facebook
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc) We would like to work with the influencer to develop engaging and informative original content that matches with our audience and properly showcases Señor Rico products. (Lifestyle, close-up of the product and people enjoying the product shots are always welcome!)
DESCRIBE THE COMPENSATION IN DETAIL: You will receive a $20 Walmart e-gift card to purchase products from your local store. Posts must be approved before posting and once posted, the influencer will receive $100 via PayPal per post (max 2 – unless otherwise discussed).