ryka
ABOUT THE XPECT FIT COLLECTION
Feel your mom strength in our first-ever collection of maternity workout sneakers. For women, by women (who have been there).
• Easy On/Off: Slip-on fits and quick toggle laces
• Ortholite Insole: Massaging insoles for exceptional
comfort
• Machine Washable: Wash on cold, air dry to stay looking new
• Fit for You: Wider forefoot perfect for swollen feet with a narrower heel for a secure heel fit
Made for Moms. For Pregnancy + Beyond.
https://www.ryka.com/xpectfit
We are looking for content to highlight Rykä’s first collection of maternity shoes.
• Training Shoe: Lovable
• Walking Shoe: Love Life
• Casual Shoe: Laid Back
• We are looking for the shoes to be displayed in an authentic, passionate, inspirational manner that speaks to your pregnancy journey.
• Our brand and you empower women – let that shine in your own way!
• Content needs to feature the shoe you are wearing in the best possible light.
• Shoes must be worn in the content (versus in the box or placed next to you etc.), unless you are posting multiple images in a carousel.
• Face to feet should be fully visible in the frame in at least one photo.
• Please feature the shoes in the way that feels most organic to you and the type of shoe you are wearing, i.e., training in a training shoe, walking in a walking shoe, out and about in a casual shoe.
• Content to be produced and posted in color and posted within a month of receiving shoes.
• Please don’t forget to tag @RYKA in the caption and in the photo and use the hashtag #madeformoms
While the primary platform of this campaign will be Instagram, we are open to other platforms on a case-by-case basis.
Must be an expectant mother. You will receive a free pair of any of our maternity shoes from the XpectFit collection and are open to gifting multiple pairs if you are interested.
