ryka
DESCRIPTION OF THE PRODUCTS:
Summit Trail Shoe: Explore the outdoors in a trail sneaker with all-over support and a Made for Women fit.
• Plush Fit heel collar
• Anatomical insole with extra arch & heel support
• TreadTech: Lug outsole tread pattern purposefully designed for use on trails
Summit Trail Mid-Top Hiker Boot: Stay protected from the elements and supported no matter where you roam in this water-repellent mid-top hiker boot.
• Water Repellent
• Ankle support
• Anatomical shaped insole for arch and heel support
AIM OF THE CAMPAIGN: To introduce your followers to the Rykä’s Summit Trail (or Summit Trail Mid). With our Made for Women fit, support where you need it most, and our TreadTech traction outsole, our shoes are here for your next adventure.
WEBSITE URL: www.ryka.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Outdoors, fashion, fitness, lifestyle
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Feature shoes in a way that conveys the end-use of the shoe i.e. trail walking, exploring the outdoors, and using active movements. Content needs to feature the shoe you are wearing in the best possible light and be produced in color. No other brands with visible graphics or logos may be worn. Shoes must be worn in the content (versus in the box or placed next to you etc.), unless you are posting multiple images in a carousel. Face to feet should be fully visible in the frame. Use the hashtags, #exploreinryka #madeforwomen.
HOW MANY POSTS ARE REQUIRED? 2. At least one Instagram grid post and one Instagram story post. Open to other platforms as well. Post must go up by October 15, 2021.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Primarily Instagram but open to other platforms pending prior discussion between Rykä and the influencer.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? We are looking for content to highlight Rykä’s newest trail shoe, the Summit Trail and the Summit Trail Mid. This will be achieved by displaying them in action in a passionate, bold, inspirational manner. Our brand and you empower women – let that shine in your own way!
DESCRIBE THE COMPENSATION IN DETAIL: You'll receive a free pair of Rykä hiking shoes, either a pair of the Summit Trail or the Summit Trail Mid.
