retyre
DESCRIPTION OF THE PRODUCT:
reTyre has reinvented the bicycle tire. Our patented zipper system allows you to change between different tire surfaces and attributes in a moment's notice. After selling out our first two batches in Norway, we are now launching world wide. Our innovation creates a lot of enthusiasm, and you can now be the first to show it to your followers.
AIM OF THE CAMPAIGN:
The aim for this campaign is to raise awareness about our brand before we launch our kickstarter (making our products available world wide). This means reaching out and create interest to as many bicycle and outdoor sports people as possible.
WEBSITE URL:
https://www.retyre.no/
https://www.youtube.com/watch?v=vIEGPwsopjs
https://www.youtube.com/watch?v=8sDrx5V93So
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Sports, Health etc)
We are looking for influencers who are into sports, an active lifestyle and outdoor activities.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Each influencer will be required to post two posts on their Instagram and Facebook feed of the retyre system attached and used on their bikes. Each post will need to be high quality content, reflect the brand image and tone, and tag @retyre and #retyre #movingyouforward. reTyre will have permission to use any of the created content created by Influencer for this campaign.
HOW MANY POSTS ARE REQUIRED?
Two posts are required on Instagram and Facebook. (one video and one photo on each). The video should show how the skin is attached to the base tire. Clearly showing how it is fastened by zippers. The photo should show our product in a captivating environment. Either detailed photo, in action or scenic. Instagram stories are optional, but highly appreciated! Ideally, they should consist of a "swipe up" link to our kickstarter sign-up newsletter
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram & Facebook(if applicable)
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Adventurous, Intriguing)
1) The influencer should in the video be cycling on a smooth surface/road, ideally in an urban area, and then attach the terrain skin, before he or she enters rougher terrains. Other ideas are also welcome! It should feel adventurous in an informative way.
If you're located in an area with snow or icy conditions, we have skins with spikes, which can be sent upon request!
DESCRIBE THE COMPENSATION IN DETAIL:
Each influencer will receive a set of retyre non-folding base tire and all-terrain skins(Valued at $250)
