DESCRIPTION OF THE PRODUCT: Regular Coffee is a subscription-based product where you are guaranteed the perfect amount of balanced, approachable coffee delivered directly to your door every month. You don’t need to worry about which beans, where to shop, and whether you remembered to add coffee to your grocery list. The 100% Colombian coffee is guaranteed to please your palette and our monthly delivery will take the stress out of waking up to a coffee-less house because ain’t nobody got time for that!
AIM OF THE CAMPAIGN: Regular Coffee is new to the market and this campaign is aimed at spreading the word about the quality of coffee and ease of a monthly subscription, ultimately signing up new subscribers.
WEBSITE URL: https://regularcoffee.com/
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Parenting, Coffee/Food
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? The influencer will be required to create 2 posts – at least one has to be a video. The posts should include 1) unboxing and delivery experience and 2) review and reaction to tasting the first cup of coffee. The influencer will tag @regularcoffeeco in each of the posts as well as use the hashtags #coffeedelivery and #regularcoffee
HOW MANY POSTS ARE REQUIRED? 2 Posts are required – unboxing and taste testing
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Fun
DESCRIBE THE COMPENSATION IN DETAIL: Free 6-month subscription to Regular Coffee – 12oz of whole bean or ground coffee delivered to your door each month for 6 months. $87 value.