CBD for Sleep - Receptra Naturals - Rest product launch
Ran by @receptranaturals
DESCRIPTION OF THE PRODUCT:
Receptra’s Serious Rest CBD tinctures contain MCT oil, linalool terpenes, hints of valerian root, and flavors such as vanilla, peppermint, and chamomile to support serious sleep and keep the mind and body at ease, empowering you for more productive, less stressful days.
At Receptra, we create our full spectrum CBD hemp extracts to give you the tools you need to live a better, healthier, and more active life. Rest you can rely on isn’t some luxury; it’s essential. And you always give your best, so why not get the best rest?
FYI - we also will be launching (at the same time) Relief (for pain management) and Relax (for stress) although this campaign only covers the Rest product. However, it's important to note that we believe this solution-focused approach to integrating CBD into your health and wellness routine is the future of the industry and critical to help consumers understand how to use this powerful product.
Other notable elements about Receptra overall: We are a premium CBD company based in Colorado that controls our product from seed to bottle. We believe in quality and transparency - every product carries a lot code that can be input into our website to give you the 3rd-party test results that verify exactly what's in your bottle.
(Since you'll be receiving pre-release bottles, you won't have access to these test results live online, I'll provide them directly to you.)
AIM OF THE CAMPAIGN:
This is a new product (unreleased). The aim of the campaign is twofold: first, to generate positive product reviews about how the product is helping people sleep. Secondly is to generate photography assets we can use in ongoing social media campaigns.
WEBSITE URL: www.receptranaturals.com (note that a new site will be live on Feb 5th).
PARTNERS WE'RE SEEKING: We're looking for influencers who struggle to fall asleep and stay asleep and are willing to try our full-spectrum CBD as part of their nightly routine. We're hoping to find real people with real sleep challenges who are willing to share their experience with our Rest product for sleep. Must be 21+ years old.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Try the product for 3-4 nights and document the improvements you see in your sleep.
HOW MANY POSTS ARE REQUIRED? One large blog post or 3 social media posts/stories (Instagram or FaceBook).
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Blog, Instagram, Facebook
Call out the launch of the new Receptra Rest product line and its effectiveness for you.
Tag @receptranaturals and use #receptrarest and #bettersleep
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? We're looking for informative product reviews. Ideally it would cover the issues you have with sleeping, how you used our product and the results you saw.
Posting date will be between 2/5 and 2/28
Photos AND captions submitted for approval no later than 2/16 (but the sooner the better!)
NO medical claims. We cannot cannot suggest that CBD is intended for use in the diagnosis, cure, mitigation, treatment or prevention of diseases or medical conditions.
Words that CANNOT be used:
Words that CAN be used:
DESCRIBE THE COMPENSATION IN DETAIL: (product MSRP = $79.95)
Follower count (FB or Instagram or blog subscribers): >5000: Product
Follower count (FB or Instagram or blog subscribers): 5000 to 15,000: Product + $50
Follower count (FB or Instagram or blog subscribers): 15,000 to 50,000: Product + $100
Follower count (FB or Instagram or blog subscribers) 50,001-100k Product + $150
Follower count (FB or Instagram or blog subscribers)100K+ Product + $200
We can’t wait to see how you make it yours and how you share it with your followers.
Thanks for bringing us into your lives and homes, enjoy your better sleep!