Not your Grandma's reading glasses!
Ran by @readersdotcom
Readers.com™ offers 700+ reading glasses styles, with options starting at $20. Unique styles include reading sunglasses, makeup readers, safety readers, computer readers, custom readers, & so much more. Hard-to-find powers ranging from +1.00 to +7.00.
Note: PLEASE READ BEFORE APPLYING. We sell reading glasses for adults. Reading glasses are required by individuals who have presbyopia. Most people begin to notice the effects of presbyopia sometime after age 40, when they start having trouble seeing small print clearly — including text messages on their phone. If you do not meet these requirements, we kindly ask that you don't apply to ensure all applicants are a fit for this campaign. We do not sell unmagnified glasses, Rx glasses, or children's glasses. Thank you for understanding!
The aim of the campaign is to demonstrate reading glasses are a fun & stylish accessory, much more than "your grandma's reading glasses." With so many styles and options, reading glasses should be a fun and celebrated accessory, rather than a sign of age.
We're looking for all types of influencers! From fashion to health to niche hobby bloggers and more, we're looking for someone who will help promote the beauty (& necessity!) of reading glasses.
Influencers would be asked to create minimum of 1 photo that Readers.com can use in marketing materials, as well as tag us on Instagram on said photo.
1 post required.
All channels are welcome, but static Instagram posts are required! Stories and videos are welcomed.
The look and feel of this post should be both informative and attractive. We want to show that reading glasses aren't just for "old" grandmas. However, the post should show how reading glasses are used in everyday life and as a complement to outfits.
Compensation will depend on quality of photos and followers. Some partnerships will receive in-kind donations only. All partnerships will receive several pairs of glasses (to keep!) and accessories.
Our demographic for Readers.com is ages 40+. We ask that all applicants meet this age requirement.